Blogs and News

The Great Re-Think: How 2020 is Shaking Up Communications and Marketing — Three Lessons from Industry Icon Jon Iwata

October 27, 2020

As the events of this unforgettable year continue to unfold, people everywhere are attempting to come to grips with a new and different reality. Businesses, too, need to consider the near-, mid-, and long-term implications of the significant shifts that have been intensified by the pandemic, social justice movements and a tumultuous political and economic […]

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What’s New at Newhouse?

October 13, 2020

For many reasons, our beloved Newhouse is looking different this fall. From the most underpopulated Food.com in decades to new administrative leaders, there is much to report. Here is the 4-1-1 on what is new at Newhouse! Welcoming new faces While there are many new friendly faces at Newhouse, we will certainly miss our very […]

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Fall 2019 Social Commerce Days in Review, featuring Google’s Vice President of Global Communications and Public Affairs

October 30, 2019

Last week, the W2O Center for Social Commerce hosted the Fall 2019 Social Commerce Days events at the Newhouse School of Public Communications. A packed few days of programming provided Syracuse students the opportunity to participate in an interactive crisis communications workshop, learn from W2O staff during guest lectures in classes and attend a keynote […]

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Building Communities at W2O: The Importance of Employee Resource Groups

August 9, 2019

77% of millennials say a company’s diversity would be a deciding factor in their job choice. The growing need for diverse and inclusive efforts has spurred the start of many employee research groups, or ERGs. At W2O, the recently-launched ERGs are an exciting addition that enhances employees’ experience at the firm. These ERGs were formed […]

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A Crash-Course in Agency Life: 10 Tips and Lessons from W2O Interns

August 7, 2019

Our internship at W2O’s expanding NYC office has been a whirlwind experience. Since the moment we walked in, we have been welcomed with open arms and have quickly become acquainted with the office, the team, the momentum of working in an innovative environment and of course, our fellow interns. As each day flies by, our […]

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Spring 2019 Social Commerce Days in Review

April 25, 2019

Social Commerce Days returned to Syracuse University’s S.I. Newhouse School of Public Communications in mid-April, featuring a range of programs to help connect what students have been learning in their classes with industry trends and realities. This spring’s lineup featured a keynote presentation from Merck’s Senior Vice President of Investor Relations and Global Communications, Teri […]

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3 Lessons from W2O SXSW

March 28, 2019

By Newhouse PRL Students Riva Goldberg, Cayla Dorsey and Talia Simmons From Sunday, March 10, to Tuesday, March 12, we started our new roles as ambassadors for Syracuse University’s W2O Group/Newhouse Center for Social Commerce during SXSW in Austin, Texas. Our time when we arrived in Austin by way of Syracuse’s Newhouse School was full […]

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Fall 2018 Social Commerce Days in Review: The Power of Storytelling in a Digital Age

December 19, 2018

By Leah Cooper and Kris Mascolo Social Commerce Days returned this fall, drawing strong crowds for a special lineup of events at Syracuse University’s S.I. Newhouse School of Public Communications. This semester’s focus: the power of storytelling in a digital age. The two-day program was headlined by Jim Olson (Newhouse ’91), chief communications officer of […]

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2019 Ambassadorship with Summer Internship at W2O Group – Application Now Open!

December 17, 2018

An exclusive opportunity for Syracuse University students The Center for Social Commerce (CSC) is a collaborative program between Syracuse University and W2O Group, an integrated communications, PR and marketing firm. Two qualified SU students will be selected as 2019 CSC Ambassadors. This unique opportunity also includes a paid summer internship at W2O Group’s NYC office, […]

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Join us at our Fall 2018 Social Commerce Days Events – Nov. 12-13

November 9, 2018

All Syracuse University students and faculty are welcome Story Telling the Digital Age: A Keynote Presentation by Jim Olson (Newhouse ’91), Chief Communications Officer, Steward Health Care Monday, November 12 | 7:00 PM | The Herg Auditorium, Newhouse 3 For 25 years, PRL alum Jim Olson has thrived at the intersection of communications, transformation and […]

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Newhouse Ambassadors

Intern Insights: A look into our summer internship at W2O Group

September 11, 2018

As we reflect on our summer internship experience and kick off our senior year at Syracuse University, we wanted to share our key takeaways from a summer well-spent at W2O Group, part of our year-long experience as 2018 Student Ambassadors for the W2O Center for Social Commerce program. Our summer in the New York office […]

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