The gifts will support the school’s W2O Center for Social Commerce and the W2O Emerging Insights Lab Syracuse University alumnus Jim Weiss ’87, chairman, founder and CEO of W2O Group, and his wife, alumna Audra Weiss ’89, have announced two gifts to the Newhouse School in support of the W2O Center for Social Commerce and the W2O […]
Read more →Last week, the W2O Center for Social Commerce hosted the Fall 2019 Social Commerce Days events at the Newhouse School of Public Communications. A packed few days of programming provided Syracuse students the opportunity to participate in an interactive crisis communications workshop, learn from W2O staff during guest lectures in classes and attend a keynote […]
Read more →77% of millennials say a company’s diversity would be a deciding factor in their job choice. The growing need for diverse and inclusive efforts has spurred the start of many employee research groups, or ERGs. At W2O, the recently-launched ERGs are an exciting addition that enhances employees’ experience at the firm. These ERGs were formed […]
Read more →Our internship at W2O’s expanding NYC office has been a whirlwind experience. Since the moment we walked in, we have been welcomed with open arms and have quickly become acquainted with the office, the team, the momentum of working in an innovative environment and of course, our fellow interns. As each day flies by, our […]
Read more →Social Commerce Days returned to Syracuse University’s S.I. Newhouse School of Public Communications in mid-April, featuring a range of programs to help connect what students have been learning in their classes with industry trends and realities. This spring’s lineup featured a keynote presentation from Merck’s Senior Vice President of Investor Relations and Global Communications, Teri […]
Read more →By Newhouse PRL Students Riva Goldberg, Cayla Dorsey and Talia Simmons From Sunday, March 10, to Tuesday, March 12, we started our new roles as ambassadors for Syracuse University’s W2O Group/Newhouse Center for Social Commerce during SXSW in Austin, Texas. Our time when we arrived in Austin by way of Syracuse’s Newhouse School was full […]
Read more →By Leah Cooper and Kris Mascolo Social Commerce Days returned this fall, drawing strong crowds for a special lineup of events at Syracuse University’s S.I. Newhouse School of Public Communications. This semester’s focus: the power of storytelling in a digital age. The two-day program was headlined by Jim Olson (Newhouse ’91), chief communications officer of […]
Read more →An exclusive opportunity for Syracuse University students The Center for Social Commerce (CSC) is a collaborative program between Syracuse University and W2O Group, an integrated communications, PR and marketing firm. Two qualified SU students will be selected as 2019 CSC Ambassadors. This unique opportunity also includes a paid summer internship at W2O Group’s NYC office, […]
Read more →All Syracuse University students and faculty are welcome Story Telling the Digital Age: A Keynote Presentation by Jim Olson (Newhouse ’91), Chief Communications Officer, Steward Health Care Monday, November 12 | 7:00 PM | The Herg Auditorium, Newhouse 3 For 25 years, PRL alum Jim Olson has thrived at the intersection of communications, transformation and […]
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As we reflect on our summer internship experience and kick off our senior year at Syracuse University, we wanted to share our key takeaways from a summer well-spent at W2O Group, part of our year-long experience as 2018 Student Ambassadors for the W2O Center for Social Commerce program. Our summer in the New York office […]
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The Center for Social Commerce and W2O Group are honored and thrilled to be the recipients of Med Ad News’ Vision Award! Now in its 29th year, Med Ad News’ Manny Awards Program pays tribute to the creative work of agencies serving the healthcare market, their people and their contributions to the industry. “The Vision Award” […]
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Our ambassador Kristin Mascolo shares a few words on her experience working alongside W2O Group at the 2018 edition of South by Southwest! “It’s not about the end game, it’s about finding ways to improve it.”- Sean Greenwood, CCO of Ben and Jerry’s, at #W2OSXSW. Having the opportunity to take on the role of […]
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