Tag Archives: social media

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is

The “Future of Communications” is Today, Tomorrow and 10 Years from Now

Posted by Center for Social Commerce
November 20, 2014

Just three short years ago, I was a sitting in my senior year Public Relations classes, writing press releases and preparing media kits, imagining what life would be like for a communications student when, as my professors’ would say, social media would not someday become the “future of communications”, but actually transform the communications industry