Analytics Engagement Strategy

What is Social Commerce?

In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.

Social Commerce Days


Jim Weiss | W2O group

Jim Weiss '87

Founder and CEO

Jim Weiss has nearly 30 years of experience in strategic media and marketing communications focused primarily in the healthcare and technology sectors. He has been involved in nearly every aspect of corporate, product and organizational communications. Under Jim’s leadership, W2O Group has grown from a one-person consultancy in 2001 to an integrated international operation comprising four separate companies, 12 offices, and about 500 people. Today, the company generates nearly $100 million in revenue annually and serves some of the world’s leading companies and brands.

Alberto Canal | IBM

Alberto Canal

Director, Corporate Communications, IBM

Alberto Canal is the director of corporate communications at IBM, he shapes and leads the advocacy of IBM’s positions on issues around the globe and provides reputation management counsel. Experienced in unearthing and telling a brand’s story, Alberto is an enthusiastic advocate of communications delivering business results and believes in using data to inform integrated communications.

Jennifer Gottlieb | W2O Group

Jennifer Gottlieb '92

President, W2O Group

Jennifer Gottlieb is laser-focused on 3 key areas: providing strategic guidance while creatively solving even the most difficult of problems facing clients; coaching and guiding our team to bring their A-game to work every day, and evolving our services in real-time to move with the ever-changing landscape of the integrated marketing communications industry. Over her 20 years in the business, Jennifer has worked across a variety of practice areas and disciplines. However, her expertise has been in healthcare, as science and wellness are two of her passions.


Syracuse University students & faculty are invited to join us at the following events. No tickets required.

Translating Analytics to Strategy: A Workshop with W2O Group

How can organizations break through the noise in a fast-paced, digitally driven world? Three communications executives will discuss how data, analytics and other tools help them discover, connect and engage.

Seating is limited; registration required:

Learn how a leading marketing and communications agency leverages analytics and big data to build successful campaigns. Participants work with a team of peers to develop campaign tactics utilizing actual data, and will receive feedback from W2O Group experts. Pizza will be served.

Wednesday, Feb. 28
6-7:30 p.m.

Miron Room, 303 Newhouse 1

Five Years in the Making: The Center For Social Commerce and the Changing Digital Landscape

Thursday, March 1
6:30-7:30 p.m.

Joyce Hergenhan Auditorium, Newhouse 3

The Speed of Evolution: Reflections on the Past 5 Years

Jim Weiss ‘87, founder and CEO, W2O Group will reflect on the last five years since the Center for Social Commerce (CSC) was established at Newhouse. Weiss will share what’s changed since CSC was formed – AI, Fake News, Mobility, new platforms, etc.; the increasing importance of Analytics/Insights, Precise Programming, and the continued disruption in business (Amazon, CVS/Aetna, Tesla). In addition, Jim will discuss the continued commitment to the CSC and to Newhouse students while previewing what the next 5 years look like.

Ushering in a Brave New World: How AI is Reshaping Your Career

Alberto Canal, director of corporate communications at IBM will discuss AI and Cognitive (including IBM’s vision and strategy) and how it’s reshaping the modern newsroom. Canal will reflect on changes and issues he’s experienced, and how it all relates to the role of Analytics and Insights in decision-making and reputation/relevance.


Social Commerce Days 2018 in Review

March 14, 2018

People always say time flys when you are having fun and after just celebrated its fifth anniversary the Center for Social Commerce can certainly attest to that. In the digital age, time has the tendency to become even more elusive as technology, social media and now AI push the pace of life to new extremes. […]

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Founder Jim Weiss Reflects on The Speed of Evolution

March 13, 2018

The following is a blog post authored by the W2O Center for Social Commerce’s founder, Jim Weiss. The original can be found here.   As the Syracuse Newhouse School and W2O Group celebrate a five-year milestone, it’s important to look back and trace the markers that propelled us forward Last week, I, along with a […]

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Syracuse Students: Apply for 2018 Ambassadorship with Internship at W2O Group

December 21, 2017

Apply for W2O Center for Social Commerce 2018 Ambassadorship with Summer Internship at W2O Group Immersive experience for rising leaders and high achievers   The W2O Center for Social Commerce (CSC), a collaborative industry-academic partnership program based at Syracuse, seeks two outstanding SU undergraduate students to serve as our 2018 Student Ambassadors. This unique opportunity includes […]

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How to Step Ahead in Agency Life

July 24, 2017

By Janine Bogris, Center for Social Commerce Ambassador Six weeks into my time interning at W2O Group, I have already touched projects for 10 different clients. In agency life, the ability to shift gears seamlessly is invaluable and a skill that I’m quickly adapting to. Switching from social to traditional media, healthcare to financial services, […]

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5 Ways Digital Data Makes Our Lives Easier

July 19, 2017

By Amanda Dominguez, Center for Social Commerce Ambassador Many of you may tune out as soon as you hear the word “data,” maybe even picturing endless spreadsheets of numbers. But today, digital data in particular is being analyzed in an ever-widening range of ways to reveal patterns, trends, and associations, especially relating to human behavior […]

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Key Learnings from Spring 2017 Social Commerce Days

April 14, 2017

By Janine Bogris and Amanda Dominguez At our Spring 2017 Social Commerce Days events hosted by the W2O Center for Social Commerce, Syracuse University students from all different majors and interests gathered to learn about emerging trends in the communications industry. This semester’s events kept students interested and engaged throughout both days. Bob Pearson, W2O […]

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Welcoming our 2017 W2O Group Center for Social Commerce Student Ambassadors

March 14, 2017

The W2O Group Center for Social Commerce is proud to introduce its 2017 Ambassadors, Amanda Dominguez and Janine Bogris, both students at Syracuse University’s S.I. Newhouse School of Public Communications. The Center for Social Commerce Ambassador Program is in its fourth year and offers two Syracuse University students a leadership position with the Center for […]

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W2O Group & Medtronic Affiliate Internship Program Recap

September 30, 2016

A First-of-its Kind Internship Experience by Hazel Wang This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at the WCG Minneapolis office and the […]

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