Tag Archives: Social Commerce Days

Social Commerce Days Recap: Takeaways From Students and Faculty

Posted by Center for Social Commerce
October 19, 2015

By Andrew Petro Last Wednesday, as over 100 students and faculty sat, captivated in their seats within the Joyce Hergenhan Auditorium, Craig Rothenberg, founder and CEO of Rothenberg Communications LLC, said, “Be lifelong learners.” The members of the audience were there to do just that—learn. Marking its fifth installment, Social Commerce Days took place last

Social Commerce Days Fall 2015: Assessing our Social Impact

Posted by Center for Social Commerce
October 16, 2015

By Anna Hodge Students across all areas of study either had a phone in their hands or a computer on their laps throughout this fall’s Social Commerce Days events. But they weren’t just sending iMessages to friends or watching the latest viral video: They were engaging and following along with our #SocCommDays conversations around the

Meet the Fall 2015 Social Commerce Days Crew

Posted by Center for Social Commerce
September 30, 2015

by Anna Hodge Before Social Commerce Days kick off, get acquainted with the members of W2O Group who will be visiting campus Oct. 6-8 to talk with students about the latest trends in the communications industry. Check out a full list of public events, including an executive panel discussion, professional networking and a workshop focused

Joanne Bischmann: Button Pushers to Strategy Partners

Posted by Center for Social Commerce
April 21, 2015

by Andrew Petro Once upon a time, William S. Harley and Arthur Davidson drew up the plans for the very first Harley-Davidson motorcycle. In the years that followed, Harley-Davidson Motor Company grew to be one of the strongest and most recognizable brands in the nation. However, this success was eventually met with struggle. From 2006

Social Commerce Days Networking Event

Posted by Center for Social Commerce
April 16, 2015

by Brett Kleinberg As part of Social Commerce Days this semester, the Center for Social Commerce hosted a Career Networking session on Wednesday, March 25. Seven W2O Group employees met with students in small groups to speak about internship and job opportunities and share insight about their agency. This networking event is among the highlights

Key Takeaways from “Translating Analytics to Strategy” Workshop

Posted by Center for Social Commerce
April 16, 2015

by Raven Berzal Analytics. You’ve probably been hearing this word tossed around a lot lately – I know I have. It feels like all of my professors keep mentioning it and telling me how important it is. But what really is analytics and why is it so important in the field of communications? I was

Breaking Down Our Social Impact

Posted by Center for Social Commerce
April 10, 2015

by Anna Hodge Just like any true 21st century audience, participants of the 2015 Social Commerce Days took to Twitter to share their experiences with the speakers and events brought to the S.I. Newhouse School of Public Communications. During the week of March 22, 211 tweets included our hashtag, #SocCommDays. The hashtag received the most

Social Commerce Days — Classroom Visit Reflection

Posted by Center for Social Commerce
November 22, 2014

During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

“Translating Analytics to Strategy”: Key Takeaways from Social Commerce Days Workshop

Posted by Center for Social Commerce
November 21, 2014

During Social Commerce Days, we were lucky to have employees of W2O Group come from far and wide to host numerous events that drew large crowds. One of the events was the analytics workshop, called “Translating Analytics to Strategy.” The turnout for the workshop was nothing short of spectacular. More than 50 students attended to