Tag Archives: public relations

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is

Social Commerce Days — Classroom Visit Reflection

Posted by Center for Social Commerce
November 22, 2014

During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

The Next Generation Communications Professional

Posted by Center for Social Commerce
November 20, 2014

A word of caution to PR, marketing and communications professionals everywhere: The next generation is coming and they are going to eat your lunch.   Recently I was able to join a team of W2O executives at the S.I. Newhouse School of Public Communications at Syracuse University to spend several days teaching classes and meeting

The “Future of Communications” is Today, Tomorrow and 10 Years from Now

Posted by Center for Social Commerce
November 20, 2014

Just three short years ago, I was a sitting in my senior year Public Relations classes, writing press releases and preparing media kits, imagining what life would be like for a communications student when, as my professors’ would say, social media would not someday become the “future of communications”, but actually transform the communications industry