Tag Archives: marketing

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is

The Influencer Approach to Marketing

Posted by Center for Social Commerce
August 05, 2015

By Andrew Petro After attending a BuzzFeed webinar, the concept of influencer marketing really started to click with me. The moderators discussed “Content Development for the Millennial Generation.” One quote resonated with me in particular: “When you try to market to everyone, you’re not marketing to anyone.” The theme here is that brands everywhere are