Tag Archives: influence

The Influencer Approach to Marketing

Posted by Center for Social Commerce
August 05, 2015

By Andrew Petro After attending a BuzzFeed webinar, the concept of influencer marketing really started to click with me. The moderators discussed “Content Development for the Millennial Generation.” One quote resonated with me in particular: “When you try to market to everyone, you’re not marketing to anyone.” The theme here is that brands everywhere are