Tag Archives: data

Wearable Technology Holds the Key to Personalized Marketing

Posted by Center for Social Commerce
September 29, 2015

By Andrew Petro When you think of wearable technology, what comes to mind? Do you think of all the fitness trackers on the market? Does your mind immediately jump to the recently released Apple Watch? As consumers, many of us assess wearable technology based on what it can do for us. But, when we look

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is