Tag Archives: Communications

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is

“Translating Analytics to Strategy”: Key Takeaways from Social Commerce Days Workshop

Posted by Center for Social Commerce
November 21, 2014

During Social Commerce Days, we were lucky to have employees of W2O Group come from far and wide to host numerous events that drew large crowds. One of the events was the analytics workshop, called “Translating Analytics to Strategy.” The turnout for the workshop was nothing short of spectacular. More than 50 students attended to