Tag Archives: Analytics

Social Commerce Days Fall 2015: Assessing our Social Impact

Posted by Center for Social Commerce
October 16, 2015

By Anna Hodge Students across all areas of study either had a phone in their hands or a computer on their laps throughout this fall’s Social Commerce Days events. But they weren’t just sending iMessages to friends or watching the latest viral video: They were engaging and following along with our #SocCommDays conversations around the

Wearable Technology Holds the Key to Personalized Marketing

Posted by Center for Social Commerce
September 29, 2015

By Andrew Petro When you think of wearable technology, what comes to mind? Do you think of all the fitness trackers on the market? Does your mind immediately jump to the recently released Apple Watch? As consumers, many of us assess wearable technology based on what it can do for us. But, when we look

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is

The Influencer Approach to Marketing

Posted by Center for Social Commerce
August 05, 2015

By Andrew Petro After attending a BuzzFeed webinar, the concept of influencer marketing really started to click with me. The moderators discussed “Content Development for the Millennial Generation.” One quote resonated with me in particular: “When you try to market to everyone, you’re not marketing to anyone.” The theme here is that brands everywhere are

Social Commerce Days — Classroom Visit Reflection

Posted by Center for Social Commerce
November 22, 2014

During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

“Translating Analytics to Strategy”: Key Takeaways from Social Commerce Days Workshop

Posted by Center for Social Commerce
November 21, 2014

During Social Commerce Days, we were lucky to have employees of W2O Group come from far and wide to host numerous events that drew large crowds. One of the events was the analytics workshop, called “Translating Analytics to Strategy.” The turnout for the workshop was nothing short of spectacular. More than 50 students attended to