By Andrew Petro
Last Wednesday, as over 100 students and faculty sat, captivated in their seats within the Joyce Hergenhan Auditorium, Craig Rothenberg, founder and CEO of Rothenberg Communications LLC, said, “Be lifelong learners.” The members of the audience were there to do just that—learn. Marking its fifth installment, Social Commerce Days took place last week and students and faculty from all over Syracuse University’s campus came out to learn about the latest trends in the communications field.
But, what did they have to say about the week? I sat down with two members of the Newhouse faculty and two students to find out.
Guy Golan, an associate professor of public relations, discussed his experience with Social Commerce Days and the integration of social commerce into the Newhouse curriculum. “The way that we integrated social commerce into our curriculum was by including elements of it into our introduction class, our PR research class and our campaigns class,” said Golan. He went on to say that not only are students learning about concepts like analytics, but also they are learning how to apply these tools to real-life client situations.
Anthony D’Angelo, a public relations professor of practice, discussed the overall value of Social Commerce Days to the Newhouse community. He said, “We get to have the most current discussion about best practices in the field and I’ve found that this leaves not only the students, but the faculty as well really refreshed and reenergized about the profession.”
Claire Jones, a Newhouse public relations student, spokeabout her experience with the keynote panel. Jones said, “It was really valuable, I enjoyed the entire panel and I think that was one of their strongest elements of the week.”
Megan Minier, an information management and technology major in the iSchool, offered a unique perspective on the Analytics to Strategy workshop. “Big data is something I’m very interested in,” she said. Minier went on to say thatthe workshop taught her how to identify an audience and distribute information to them.
The Center for Social Commerce was developed to prepare students to enter the field of communications, and this semester’s Social Commerce Days events provided a unique opportunity for students to interact with and learn from industry professionals and to expand their skill set. We look forward to successful Social Commerce Days events next semester and beyond.