The W2O Center for Social Commerce Celebrates its 5th Anniversary at Social Commerce Days

Written by Katherine Arts
Published on February 25, 2018
5 Year Center for Social Commerce infographic

The Spring 2018 edition of Social Commerce Day’s marks an important benchmark as we celebrate the 5th Anniversary of the W2O Center for Social Commerce! Join us for two special events featuring Jim Weiss, founder/CEO of W2O Group and executives from IBM & W2O Group, including Newhouse alumni. All students and faculty welcome! 



Wednesday, February 28 | 6:00-7:30 PM | The Miron Room (Newhouse 1, Room 303) | Registration Required:  – seating is limited

Learn how a leading marketing and communications agency leverages analytics and big data to build successful campaigns. You’ll work with a team of peers to develop campaign tactics utilizing actual data and you’ll receive feedback from W2O Group experts. Pizza will be served.


Five Years in the Making: The Center For Social Commerce And The ChaNging Digital Landscape:  featuring W2O Group Founder/CEO Jim Weiss, IBM and special guests

Thursday, March 1 | 6:30-7:30 PM | The Herg Auditorium (Newhouse 3)

The Speed of Evolution: Reflections on the Past 5 Years: Jim Weiss ‘87, founder and CEO, W2O Group will reflect on the last five years since the Center for Social Commerce (CSC) was established at Newhouse. Weiss will share what’s changed since CSC was formed – AI, Fake News, Mobility, new platforms, etc.; the increasing importance of Analytics/Insights, Precise Programming, and the continued disruption in business (Amazon, CVS/Aetna, Tesla). In addition, Jim will discuss the continued commitment to the CSC and to Newhouse students while previewing what the next 5 years look like.


Ushering in a Brave New World: How AI is Reshaping Your Career: Alberto Canal, director of corporate communications at IBM will discuss AI and Cognitive (including IBM’s vision and strategy) and how it’s reshaping the modern newsroom. Canal will reflect on changes and issues he’s experienced, and how it all relates to the role of Analytics and Insights in decision-making and reputation/relevance.


Expert Panel, including special guest Jennifer Gottlieb ‘92, W2O Group President.


Follow @SocCommSU | #SocCommDays

Jim Weiss has nearly 30 years of experience in strategic media and marketing communications focused primarily in the healthcare and technology sectors. He has been involved in nearly every aspect of corporate, product and organizational communications. Under Jim’s leadership, W2O Group has grown from a one-person consultancy in 2001 to an integrated international operation comprising four separate companies, 12 offices, and about 500 people. Today, the company generates nearly $100 million in revenue annually and serves some of the world’s leading companies and brands.

  • Named one of Syracuse’s “50Forward” outstanding alumnus
  • Named one of In2’s “Top 25 Innovators” in 2014
  • Ranks among “500 Most Influential People in the Global PR Industry” by PR Week
  • Founder of W2O Center for Social Commerce

Alberto Canal is the director of corporate communications at IBM, he shapes and leads the advocacy of IBM’s positions on issues around the globe and provides reputation management counsel. Experienced in unearthing and telling a brand’s story, Alberto is an enthusiastic advocate of communications delivering business results and believes in using data to inform integrated communications.

Jennifer Gottlieb is laser-focused on 3 key areas: providing strategic guidance while creatively solving even the most difficult of problems facing clients; coaching and guiding our team to bring their A-game to work every day, and evolving our services in real-time to move with the ever-changing landscape of the integrated marketing communications industry. Over her 20 years in the business, Jennifer has worked across a variety of practice areas and disciplines. However, her expertise has been in healthcare, as science and wellness are two of her passions.