Big data can be a difficult concept to fully grasp. In his column, best-selling author and keynote speaker Bernard Marr breaks it down into layman’s terms. He includes three slide decks explaining big data basics, how to turn data into value and the future of big data.
Taking big data from a buzzword to a tangible business concept is no easy feat. This column is particularly valuable because it outlines real-world examples of how companies utilize big data insights to maximize value for customers and clients.
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