Institute for PR: Future of PR and communications in a Big Data world

Written by Center for Social Commerce

Published on February 6, 2015

Many communications professionals recognize the growing importance of big data within the field. In fact, 60 percent of executives believe that big data will disrupt their industry within the next three years. Despite the constant buzz, are PR practitioners prepared to fully embrace big data techniques and insights within their day-to-day work?

In her post for the Institute for PR, Sarab Kochhar looks at the challenges organizations face in implementing big data initiatives. Among her suggestions, she urges organizations to focus on “up-skilling” current employees, hire data scientists, and encourage more collaboration between analytics and creative teams.

To thrive in an increasingly data-driven world, organizations in all industries must adapt their strategy and develop new core competencies.