Business to Community: Cross-channel social measurement

Written by Center for Social Commerce

Published on January 26, 2015

Social media analytics provide crucial data for companies looking for ways to better engage with consumers. Facebook, Twitter, and Pinterest all offer proprietary analytics tools that offer insight regarding what content garners the most views and other patterns of interaction. But these tools only skim the surface…

To fully harness the power of social analytics, companies must perform cross-channel social measurement, says Business to Community’s Jordan Con. By utilizing a variety of tools, social media managers¬†can better understand trends across all social platforms. Social media KPIs including Revenue/Social Share and Revenue/Visit are¬†factors to examine when developing a content strategy.