A new report released by EY and Forbes Insights provides a fresh perspective on big data. The keyword here is trust. While organizations can leverage analytics to uncover goldmines of data about their customers, they must also remember that customers now have the power to be skilled detectives as well. Most people run at least a cursory search on Google or social media to vet products or services before making purchasing decisions. This report reveals crucial information regarding communications leaders’ strategies for gaining and maintaining consumers’ trust in the age of Big Data.
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