2015 Edelman Trust Barometer
Written by Center for Social Commerce
Published on February 4, 2015
Each year, global PR agency Edelman publishes its “Trust Barometer,” a research-based report on public perception of institutions across a wide array of industries. The 2015 Trust Barometer provides an insightful narrative about trust in companies across the globe.
Among the most interesting insights include the fact that more than half of the global informed public believes the pace of change in business today is too fast; trust in electronic and mobile payment systems is growing; and 60 percent of countries distrust the media.
This annual report is a intriguing synopsis about the state of our continually evolving business environment.