Blogs Archives

Thriving and Coping in a Social and Digital Age

Posted by Center for Social Commerce
March 09, 2015

In some ways, the role of corporate communications hasn’t changed much since it first began appearing on corporate organizational charts approximately 50 years ago. In a broad, functional sense, corporate communications continues to support business objectives by cultivating and dispensing information to key audiences, including shareholders, employees, media, analysts, legislators, regulators and others in order to accurately project

Faculty Research: How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment

Posted by Center for Social Commerce
February 03, 2015

S.I. Newhouse School of Public Communications’ professors Joon Soo Lim and Frank Biocca have recently published a study examining the effect of backchannel communication on sports channel loyalty. Abstract: Social TV is defined as real-time backchannel communication on social networking sites (SNSs) during a live television broadcast. Despite some pessimistic forecasts concerning the impact of

Are You Built for the Future…Or Solving Yesterday’s Reality?

Posted by Center for Social Commerce
November 01, 2014

As a function, Corporate Communications plays a vital role in influencing and maintaining organizational health, setting priorities, establishing a clear direction for strategy execution, managing reputational efficacy, impacting decision-making, telling the business story and directing competitive positioning. Under this construct, Corporate Communications’ efforts drive demand for products and services, attract and retain talent, build comprehension around purpose, mission,