Content marketing has a clickbait problem. Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle. “Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting
As the latest attempt to connect social media to sales, Twitter’s new ‘Buy’ Button is a development that should be of particular interest to public relations pros. This may seem a strange conclusion to make in a week when the digital skills gap in the PR industry again came to the fore. Yet, when comms
Following pressure on social platforms to demonstrate their validity as powerful sales channels, Twitter recently started testing its “Buy” button. The button, which is embedded in tweets, lets users make purchases directly on Twitter and through its mobile app. Rather than users being redirected to a retail site, Twitter’s “Buy” button provides the ultimate one-stop social-media shop.
Social commerce, sometimes abbreviated as “s-ecommerce,” is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales. Or, as marketing consultant Heidi Cohen more succinctly defines it, it’s “social media meets shopping.” But several well-known social commerce sites predate the popular
For too long, e-commerce has been all about how fast a customer can get in and out of a site to complete a purchase. Immediate gratification has helped turn Amazon into a retail giant. But now, companies are trying a new approach — social commerce. Social commerce is all about inspiration and product discovery. Sites
While more people are important to leverage the power of social to engage customers and prospects, you can’t forget about the main reason you’re on Facebook, Twitter, and other networks – to build profitable relationships with them. John Lawson, eCommerce expert and author of the new book “Kick Ass Social Commerce,” discusses why you may
Big data is just that–big–and it’s getting bigger. According to the research firm IDC, the worldwide big data technology and services market will grow at a 27 percent compounded annual rate, to exceed $32 billion by 2017. However, it’s not only the amount of data, but also the ability to transform their industries that is