Blogs Archives

Bulldog Reporter: Big data is more than a tracking device

Posted by Center for Social Commerce
June 25, 2015

A new report released by EY and Forbes Insights provides a fresh perspective on big data. The keyword here is trust. While organizations can leverage analytics to uncover goldmines of data about their customers, they must also remember that customers now have the power to be skilled detectives as well. Most people run at least

LinkedIn: How to tame the big data beast

Posted by Center for Social Commerce
February 18, 2015

Big data can be a difficult concept to fully grasp. In his column, best-selling author and keynote speaker Bernard Marr breaks it down into layman’s terms. He includes three slide decks explaining big data basics, how to turn data into value and the future of big data. Taking big data from a buzzword to a

Forbes: Manufacturing consumer consent: The future of social commerce

Posted by Center for Social Commerce
February 18, 2015

Forbes India’s Amyter Haar warns companies against the dangers of focusing too narrowly on only one social media outlet when gauging customer sentiment. To gain a holistic understanding regarding public perception of your brand, Haar emphasizes the need to analyze data from a wide array of social hubs, including sites such as Amazon, JustBoughtIt, and TripAdvisor,

Institute for PR: Future of PR and communications in a Big Data world

Posted by Center for Social Commerce
February 06, 2015

Many communications professionals recognize the growing importance of big data within the field. In fact, 60 percent of executives believe that big data will disrupt their industry within the next three years. Despite the constant buzz, are PR practitioners prepared to fully embrace big data techniques and insights within their day-to-day work? In her post for

2015 Edelman Trust Barometer

Posted by Center for Social Commerce
February 04, 2015

Each year, global PR agency Edelman publishes its “Trust Barometer,” a research-based report on public perception of institutions across a wide array of industries. The 2015 Trust Barometer provides an insightful narrative about trust in companies across the globe. Among the most interesting insights include the fact that more than half of the global informed public believes

PR Daily: Why PR measurement is broken, and how to fix it

Posted by Center for Social Commerce
January 29, 2015

Too often, PR professionals and agencies measure success by billable hours. But to truly analyze the efficacy of a campaign, industry leaders must push for better evaluation techniques. PR Daily’s Christopher Bennett offers his perspective on how PR agencies can develop more thoughtful and powerful ways to evaluate their work. It starts by analyzing outcome (quality-based data)

O’Reilly Radar: Big data now, 2014 edition

Posted by Center for Social Commerce
January 28, 2015

O’Reilly Media provides an overview of the biggest developments in big data in 2014. From the proliferation of artificial intelligence to the continued growth of analytics in fields such as social science and education, big data is having a major “moment.” Although we may not all strive to be data scientists, this report is worth

Business to Community: Cross-channel social measurement

Posted by Center for Social Commerce
January 26, 2015

Social media analytics provide crucial data for companies looking for ways to better engage with consumers. Facebook, Twitter, and Pinterest all offer proprietary analytics tools that offer insight regarding what content garners the most views and other patterns of interaction. But these tools only skim the surface… To fully harness the power of social analytics,

Financial Times: E-Commerce is here. Can jobs be far behind?

Posted by Center for Social Commerce
January 26, 2015

The rapid rise of e-commerce in industries such as banking, retail, and travel has created a demand for people with a deep understanding of these business domains, as well as a firm grasp on social media and digital marketing. Gen-Y’ers with a passion for the rapidly evolving e-commerce industry will find many opportunities available to them– but do they