Analytics Engagement Strategy

What is Social Commerce?

In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.

Blog

How to Step Ahead in Agency Life

July 24, 2017

By Janine Bogris, Center for Social Commerce Ambassador Six weeks into my time interning at W2O Group, I have already touched projects for 10 different clients. In agency life, the ability to shift gears seamlessly is invaluable and a skill that I’m quickly adapting to. Switching from social to traditional media, healthcare to financial services, […]

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5 Ways Digital Data Makes Our Lives Easier

July 19, 2017

By Amanda Dominguez, Center for Social Commerce Ambassador Many of you may tune out as soon as you hear the word “data,” maybe even picturing endless spreadsheets of numbers. But today, digital data in particular is being analyzed in an ever-widening range of ways to reveal patterns, trends, and associations, especially relating to human behavior […]

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Key Learnings from Spring 2017 Social Commerce Days

April 14, 2017

By Janine Bogris and Amanda Dominguez At our Spring 2017 Social Commerce Days events hosted by the W2O Center for Social Commerce, Syracuse University students from all different majors and interests gathered to learn about emerging trends in the communications industry. This semester’s events kept students interested and engaged throughout both days. Bob Pearson, W2O […]

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Welcoming our 2017 W2O Group Center for Social Commerce Student Ambassadors

March 14, 2017

The W2O Group Center for Social Commerce is proud to introduce its 2017 Ambassadors, Amanda Dominguez and Janine Bogris, both students at Syracuse University’s S.I. Newhouse School of Public Communications. The Center for Social Commerce Ambassador Program is in its fourth year and offers two Syracuse University students a leadership position with the Center for […]

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W2O Group & Medtronic Affiliate Internship Program Recap

September 30, 2016

A First-of-its Kind Internship Experience by Hazel Wang This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at the WCG Minneapolis office and the […]

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Data Journalism: Looking to the Numbers to Shape More Dynamic News Stories

September 26, 2016

In today’s hypercompetitive news world, public relations professionals, advertisers, and marketers are not the only communicators adopting the use of digital data to inform and convey insights. Traditional media outlets are using the abundance and scale of data available online to creatively tell stories that stand out and appeal to readers and validate their reporting. […]

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‘SXW2O’ Reflections & Highlights

March 23, 2016

Every year, as a part of the Center for Social Commerce’s Student Ambassador Program, select students attend W2O Group’s annual “SXW2O” events in Austin, leading up the annual South by Southwest (SXSW) Interactive conference. During SXW2O, W2O Group experts, clients and industry leaders convene for a wide array of speaker summits touching on disruptive industry […]

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Welcome the Spring 2016 Social Commerce Days Visiting Executives and Experts

February 23, 2016

Get to know the executives and communications subject-matter experts visiting campus March 1-3 and talking with Syracuse students, faculty and staff about the latest industry thinking and trends. Want to know more about Social Commerce Days at Syracuse University? Here is a full list of public events, including an executive keynote discussion featuring Dave Samson […]

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Social Commerce Days Recap: Takeaways From Students and Faculty

October 19, 2015

By Andrew Petro Last Wednesday, as over 100 students and faculty sat, captivated in their seats within the Joyce Hergenhan Auditorium, Craig Rothenberg, founder, and CEO of Rothenberg Communications LLC, said, “Be lifelong learners.” The members of the audience were there to do just that—learn. Marking its fifth installment, Social Commerce Days took place last […]

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