Analytics Engagement Strategy

What is Social Commerce?

In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.

Social Commerce 2018 Highlights

Ambassadors

Leah Cooper | Ambassador

Leah Cooper '19

Leah Cooper is a junior public relations major in the S.I. Newhouse School of Public Communications and marketing minor in the Martin J. Whitman School of Management. She is originally from Harrisburg, PA. On campus, Leah serves as the Co-Director of Development for the Public Relations Student Society of America (PRSSA) and the Managing Editor for an on campus magazine, Baked. During the fall, Leah studied abroad in London. Now, she mentors students as a Global Ambassador for the Syracuse University Abroad Office. Leah is so excited to work with W2O Group this year as an ambassador.

Kristin Mascolo | Ambassador

Kristin Mascolo '19

Kristin is a junior dual major in the Newhouse School of Public Communications and the Whitman School of Management studying both public relations and marketing. She grew up in Staten Island, New York and recently completed a semester interning at 21st Century Fox HQ, while simultaneously taking classes through the Newhouse in NYC program. Kristin was named one of the Whitman Leadership Scholars in her class year, and on campus she serves as an executive board member of Delta Sigma Pi Professional Fraternity and is a sister of Gamma Phi Beta, Alpha Chapter. She also volunteers as a Whitman Ambassador, and enjoys spending her free time giving tours to prospective students and their families. Kristin is excited to start working with the W2O Group at the SXSW festival in March and this summer at their office in New York City.

Blog

SXSW sign at W2O Austin Office

Learning Experiences at W2O+SXSW

April 14, 2018

Our ambassador Kristin Mascolo shares a few words on her experience working alongside W2O Group at the 2018 edition of South by Southwest!   “It’s not about the end game, it’s about finding ways to improve it.”- Sean Greenwood, CCO of Ben and Jerry’s, at #W2OSXSW.   Having the opportunity to take on the role of […]

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Kristen and Leah at SXSW 2018

A Warm Welcome to our 2018 Ambassadors

March 27, 2018

Each year the Center for Social Commerce has the pleasure of welcoming two student ambassadors to serve in a leadership capacity for the academic year. In addition to on-campus duties such as Social Commerce Days, these students also have the opportunity to experience first hand the work by W2O Group as they join the New […]

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Maria Russell and Otto the Orange pose

Social Commerce Days 2018 in Review

March 14, 2018

People always say time flies when you are having fun and after having just celebrated its fifth anniversary, the Center for Social Commerce can certainly attest to that. In the digital age, time has the tendency to become even more elusive as technology, social media and now AI push the pace of life to new […]

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Jim Weiss with his own bobble head

Founder Jim Weiss Reflects on The Speed of Evolution

March 13, 2018

The following is a blog post authored by the W2O Center for Social Commerce’s founder, Jim Weiss. The original can be found here.   As the Syracuse Newhouse School and W2O Group celebrate a five-year milestone, it’s important to look back and trace the markers that propelled us forward Last week, I, along with a […]

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Ambassadors call sheet

Syracuse Students: Apply for 2018 Ambassadorship with Internship at W2O Group

December 21, 2017

Apply for W2O Center for Social Commerce 2018 Ambassadorship with Summer Internship at W2O Group Immersive experience for rising leaders and high achievers   The W2O Center for Social Commerce (CSC), a collaborative industry-academic partnership program based at Syracuse, seeks two outstanding SU undergraduate students to serve as our 2018 Student Ambassadors. This unique opportunity includes […]

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Hands typing on keyboard

How to Step Ahead in Agency Life

July 24, 2017

By Janine Bogris, Center for Social Commerce Ambassador Six weeks into my time interning at W2O Group, I have already touched projects for 10 different clients. In agency life, the ability to shift gears seamlessly is invaluable and a skill that I’m quickly adapting to. Switching from social to traditional media, healthcare to financial services, […]

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Matrix text

5 Ways Digital Data Makes Our Lives Easier

July 19, 2017

By Amanda Dominguez, Center for Social Commerce Ambassador Many of you may tune out as soon as you hear the word “data,” maybe even picturing endless spreadsheets of numbers. But today, digital data in particular is being analyzed in an ever-widening range of ways to reveal patterns, trends, and associations, especially relating to human behavior […]

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Bob Pearson talk poster

Key Learnings from Spring 2017 Social Commerce Days

April 14, 2017

By Janine Bogris and Amanda Dominguez At our Spring 2017 Social Commerce Days events hosted by the W2O Center for Social Commerce, Syracuse University students from all different majors and interests gathered to learn about emerging trends in the communications industry. This semester’s events kept students interested and engaged throughout both days. Bob Pearson, W2O […]

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Janine and Amanda in front of W2O sign

Welcoming our 2017 W2O Group Center for Social Commerce Student Ambassadors

March 14, 2017

The W2O Group Center for Social Commerce is proud to introduce its 2017 Ambassadors, Amanda Dominguez and Janine Bogris, both students at Syracuse University’s S.I. Newhouse School of Public Communications. The Center for Social Commerce Ambassador Program is in its fourth year and offers two Syracuse University students a leadership position with the Center for […]

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