Each semester, the Center for Social Commerce hosts Social Commerce Days at Syracuse University, an opportunity for students, professors and practitioners to learn about the topics of social commerce, analytics, digital marketing and public relations. Our partners at W2O Group routinely bring 6-8 employees each semester to guest lecture in classes, host workshops and review resumes.

The CSC also invites top communications executives from a variety of industries to participate in keynote talks on the latest industry trends. Past Social Commerce Days keynote presenters include Torod Neptune, corporate VP & head of corporate communications for Verizon Wireless; Rob Clark, VP of global communications for Medtronic; Joanne Bischmann, VP of communications for Harley-Davidson, Inc.; Craig Rothenberg, former VP of corporate communications for Johnson & Johnson; and Chris Preuss, SVP of marketing and communications for Delphi Automotive.

These events represent a unique opportunity for students to sharpen their skills and become “Day One Ready” when they begin their careers.

Don’t miss this semester’s Social Commerce Days events, featuring Bob Pearson (W2O Group’s Vice Chairman and Chief Innovation Officer), along with W2O Group subject matter experts. Check out event details below, and don’t forget to register where necessary.


The W2O Center for Social Commerce Proudly Presents

Social Commerce Days Spring 2017

March 28-29


Syracuse University students and staff are invited to join experts from integrated communications agency W2O Group for three public events:


Working in the New Reality: Analytics, Insights, and the Power of Influence in a Digital World

A keynote with Bob Pearson, Vice Chair & Chief Innovation Officer, W2O Group

 Open to all SU students and staff

When: Tuesday, March 28 | 6:30-7:30 PM

Where: The Herg Auditorium, Newhouse 3

 How do organizations and communications professionals maintain relevance and influence in a distracted world? Bob Pearson, W2O Group’s Vice Chair & Chief Innovation Officer, and author of Storytizing, will share his perspective on how analytics and insight is now resulting in more precise communications and marketing strategies and programming with specific stakeholders/audiences. Attendees will come away with a renewed appreciation for data intelligence, the power of storytelling, and audience engagement in building relationships with customers and employees, anywhere, anytime.


 Communications Career Launchpad

Networking & resume review with W2O Group

 Limited seating – registration required: bit.ly/CareerLaunchpad

When: Wednesday, March 29 | 12:00-1:30 PM

Where: I-3 Center (Room 432, Newhouse 3)

 Join W2O Group team members for an overview of the agency’s areas of expertise, honest discussions on what it takes to succeed as a communications professional, and tips for standing out as an intern or entry-level employee. Bring your resumes for review if you’d like, and come with prepared with your questions about agency life and emerging trends in PR and communications.

Lunch will be served.


Crash Course in Effective Client Service, Powered by Analytics

A hands-on workshop with W2O Group communications experts

 Limited seating – registration required: http://bit.ly/ClientService17

When: Wednesday, March 29 | 6:30-8:30 PM

Where: I-3 Center (Room 432, Newhouse 3)

 What’s it really like to be part of an account team at a communications agency? During this fast-paced, hands-on workshop, students will work in groups, coached by W2O Group staff members, to solve for effective strategies based on real client case studies. Students will be challenged to incorporate analytics-driven tactics into their approach. Following the guided workshop, students will share their ideas with W2O Group’s panel of judges, and one winning team will receive a reward.  

Dinner will be served.