Each semester, the Center for Social Commerce hosts “Social Commerce Days” at Syracuse University, an opportunity for students, professors and practitioners to learn about the topics of social commerce, analytics, big data, digital marketing, public relations and more. Our partners at W2O Group routinely bring 6-8 employees each semester to guest lecture in classes, host workshops and review resumes.
The CSC also invites top communications executives from a variety of industries to participate in keynote talks on the latest industry trends. Past Social Commerce Days keynote presenters include Torod Neptune, corporate VP & head of corporate communications for Verizon Wireless; Rob Clark, VP of global communications for Medtronic; Joanne Bischmann, VP of communications for Harley-Davidson, Inc.; Craig Rothenberg, former VP of corporate communications for Johnson & Johnson; and Chris Preuss, SVP of marketing and communications for Delphi Automotive.
These events represent a unique opportunity for students to sharpen their skills and become “Day One Ready” when they begin internships or careers.
SPRING 2016 SOCIAL COMMERCE DAYS | MARCH 1-2
Don’t miss this semester’s very special Social Commerce Days events, featuring visiting executives Dave Samson (general manager of Public Affairs, Chevron) and Jim Weiss (founder & CEO, W2O Group and Syracuse Center for Social Commerce), along with W2O Group subject matter experts. Check out event details below, and don’t forget to register where necessary!
Follow along during our events using the hashtag #SocCommDays.
THE MISSING INGREDIENT(S) IN CAREER ACHIEVEMENT: CORPORATE, FIRM AND ENTREPRENEURIAL PERSPECTIVES | KEYNOTE PANEL
Tuesday, March 1 | 7:00-8:15 PM | The Herg Auditorium (Newhouse 3) | No Registration Required
In an increasingly competitive and complex marketplace, only the most talented and agile will rise to the top. So how do you articulate your value proposition as a young professional, understand the intersection of emerging technologies with business and communications, shape a unique point of view that outshines the rest, and plot a career path of increasing accountability?
Dave Samson and Jim Weiss, two communications leaders, will share their personal experiences, industry perspectives, and career lessons on how aspiring leaders can shape successful careers and effect positive change within their organizations and industries.
AGENCY LIFE: THE REAL DEAL | LUNCH & NETWORKING WITH W2O GROUP
Wednesday, March 2 | 12:00-1:30 PM | Miron Room (Newhouse 1, Room 303)| Space is limited – Registration required
Syracuse University students are invited to join W2O Group experts from Los Angeles, New York, Boston, Austin and Minneapolis for an intimate lunch. Discuss what agency life really looks like with top professionals across the public relations, digital, video, technology, healthcare and corporate communications specialized fields. Bring your resumes for review by the team and bring your questions for straight talk answers.
TRANSLATING ANALYTICS TO STRATEGY | AN INTERACTIVE WORKSHOP WITH W2O GROUP
Wednesday, March 2 | 6:00-8:00 PM | The Herg Auditorium (Newhouse 3) | Space is limited – Registration required
Syracuse University students are invited to join W2O Group for an interactive workshop. Learn how a leading marketing and communications agency leverages analytics and big data to build successful campaigns. You’ll work with a team of peers to develop campaign tactics utilizing real data and you’ll receive feedback from W2O Group experts. Attendees will receive a free gift bag.
Register early to secure your spot!
6:00-6:30: Pizza and networking
6:30-8:00: Case study presentation and workshop