Social Commerce Days
Social Commerce Days 5th Anniversary Events
Syracuse University students & faculty are invited to join us at the following events. No tickets required.
Making Data Work: Marketing, Public Relations and Organizational Health
Thursday, November 9 | 6:00-7:30 PM | The Herg Auditorium, Newhouse 3
How can organizations break through the noise in a fast-paced, digitally driven world? Three communications executives will discuss how data, analytics and other tools help them discover, connect and engage.
Mike Fay, VP of Communications, IBM
Gulden Mesara, VP of Health and Commercial Communications, AbbVie
Melanie Marcus, Chief Marketing Officer, Surescripts
Jim Weiss, Founder/CEO, W2O Group & Founder, W2O Center for Social Commerce
Onward & Upward with United Airlines’ SVP of Corporate Communications
Friday, November 10 | 11:00 AM-12:00 PM | The Herg Auditorium, Newhouse 3
Newhouse alumnus Jim Olson will share insights on the lead role communications is playing in United’s turnaround journey, including the importance of having a shared sense of purpose, humanizing your mission through strategic storytelling and above all else, ensuring that your actions speak louder than your words.
Jim Olson, SVP of Corporate Communications, United Airlines
Each semester, the Center for Social Commerce brings a team of W2O Group communications experts and visiting executive guests to campus for Social Commerce Days. Over the course of several days, students and faculty participate in a series of events, including immersive workshops, class visits and networking opportunities. This culminates with a keynote event featuring insight and perspective from industry leaders. Timely cases and recent trends are discussed in-depth, with a special focus on analytics, digital media and communications strategy.