Social Commerce Days

Written by Amanda Dominguez

Published on September 23, 2017

Social Commerce Days 5th Anniversary Events

Syracuse University students & faculty are invited to join us at the following events. No tickets required.


Making Data Work: Marketing, Public Relations and Organizational Health

Thursday, November 9 | 6:00-7:30 PM | The Herg Auditorium, Newhouse 3

How can organizations break through the noise in a fast-paced, digitally driven world? Three communications executives will discuss how data, analytics and other tools help them discover, connect and engage.


Mike Fay, VP of Communications, IBM

Gulden Mesara, VP of Health and Commercial Communications, AbbVie

Melanie Marcus, Chief Marketing Officer, Surescripts


Jim Weiss, Founder/CEO, W2O Group & Founder, W2O Center for Social Commerce


Onward & Upward with United Airlines’ SVP of Corporate Communications

Friday, November 10 | 11:00 AM-12:00 PM | The Herg Auditorium, Newhouse 3

Newhouse alumnus Jim Olson will share insights on the lead role communications is playing in United’s turnaround journey, including the importance of having a shared sense of purpose, humanizing your mission through strategic storytelling and above all else, ensuring that your actions speak louder than your words. 


Jim Olson, SVP of Corporate Communications, United Airlines




Each semester, the Center for Social Commerce brings a team of W2O Group communications experts and visiting executive guests to campus for Social Commerce Days. Over the course of several days, students and faculty participate in a series of events, including immersive workshops, class visits and networking opportunities. This culminates with a keynote event featuring insight and perspective from industry leaders. Timely cases and recent trends are discussed in-depth, with a special focus on analytics, digital media and communications strategy.