Social Commerce Days

Written by Amanda Dominguez

Published on September 23, 2017

Social Commerce Days 5th Anniversary Events

Syracuse University students & faculty are invited to join us at the following events. No tickets required.

 

Making Data Work: Marketing, Public Relations and Organizational Health

Thursday, November 9 | 6:00-7:30 PM | The Herg Auditorium, Newhouse 3

How can organizations break through the noise in a fast-paced, digitally driven world? Three communications executives will discuss how data, analytics and other tools help them discover, connect and engage.

Featuring:

Mike Fay, VP of Communications, IBM

Gulden Mesara, VP of Health and Commercial Communications, AbbVie

Melanie Marcus, Chief Marketing Officer, Surescripts

Plus:

Jim Weiss, Founder/CEO, W2O Group & Founder, W2O Center for Social Commerce

 

Onward & Upward with United Airlines’ SVP of Corporate Communications

Friday, November 10 | 11:00 AM-12:00 PM | The Herg Auditorium, Newhouse 3

Newhouse alumnus Jim Olson will share insights on the lead role communications is playing in United’s turnaround journey, including the importance of having a shared sense of purpose, humanizing your mission through strategic storytelling and above all else, ensuring that your actions speak louder than your words. 

Featuring:

Jim Olson, SVP of Corporate Communications, United Airlines

 

#SocCommDays

 

Each semester, the Center for Social Commerce brings a team of W2O Group communications experts and visiting executive guests to campus for Social Commerce Days. Over the course of several days, students and faculty participate in a series of events, including immersive workshops, class visits and networking opportunities. This culminates with a keynote event featuring insight and perspective from industry leaders. Timely cases and recent trends are discussed in-depth, with a special focus on analytics, digital media and communications strategy.