Join us at our Fall 2018 Social Commerce Days Events – Nov. 12-13

Written by Center for Social Commerce

Published on November 9, 2018

All Syracuse University students and faculty are welcome

Story Telling the Digital Age: A Keynote Presentation by Jim Olson (Newhouse ’91), Chief Communications Officer, Steward Health Care

Monday, November 12 | 7:00 PM | The Herg Auditorium, Newhouse 3

For 25 years, PRL alum Jim Olson has thrived at the intersection of communications, transformation and innovation. He is a hands-on, globally oriented executive who has led winning teams across the retail, aviation, technology, health care and automotive sectors. Along the way, he has worked with some of the world’s best-known brands, including Starbucks, United Airlines, US Airways, Nissan and Boeing. Through a series of case studies, Olson will share how the age-old art of story telling has a become a powerful communications strategy in this digital age.

Content Marketing for Communicators: Succeeding in the Attention Economy

Tuesday, November 13 | 7:00 PM | I-3 Center (Newhouse 3, Room 432)

Today’s digital landscape means that simply issuing a press release is no longer enough to increase awareness for your brand or company. Professional communicators must create, distribute and promote their own content to gain share of voice and “mind share” with the target audiences. Join experts from integrated communications firm W2O Group for this hands-on session, which will take you through the steps of establishing objectives, determining audience interests via analytics and creating content that resonates. Light refreshments will be served. Limited seating; advance RSVP is required: https://w2ocontentworkshop.eventbrite.com.  

Questions? Need accommodations? Please contact Professor Maria Russell at mprussel@syr.edu.

Follow along: @SocCommSU | #SocCommDays