In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.
Leah Cooper is a junior public relations major in the S.I. Newhouse School of Public Communications and marketing minor in the Martin J. Whitman School of Management. She is originally from Harrisburg, PA. On campus, Leah serves as the Co-Director of Development for the Public Relations Student Society of America (PRSSA) and the Managing Editor for an on campus magazine, Baked. During the fall, Leah studied abroad in London. Now, she mentors students as a Global Ambassador for the Syracuse University Abroad Office. Leah is so excited to work with W2O Group this year as an ambassador.
Kristin is a junior dual major in the Newhouse School of Public Communications and the Whitman School of Management studying both public relations and marketing. She grew up in Staten Island, New York and recently completed a semester interning at 21st Century Fox HQ, while simultaneously taking classes through the Newhouse in NYC program. Kristin was named one of the Whitman Leadership Scholars in her class year, and on campus she serves as an executive board member of Delta Sigma Pi Professional Fraternity and is a sister of Gamma Phi Beta, Alpha Chapter. She also volunteers as a Whitman Ambassador, and enjoys spending her free time giving tours to prospective students and their families. Kristin is excited to start working with the W2O Group at the SXSW festival in March and this summer at their office in New York City.
Our ambassador Kristin Mascolo shares a few words on her experience working alongside W2O Group at the 2018 edition of South by Southwest! “It’s not about the end game, it’s about finding ways to improve it.”- Sean Greenwood, CCO of Ben and Jerry’s, at #W2OSXSW. Having the opportunity to take on the role of […]
Each year the Center for Social Commerce has the pleasure of welcoming two student ambassadors to serve in a leadership capacity for the academic year. In addition to on-campus duties such as Social Commerce Days, these students also have the opportunity to experience first hand the work by W2O Group as they join the New […]
People always say time flies when you are having fun and after having just celebrated its fifth anniversary, the Center for Social Commerce can certainly attest to that. In the digital age, time has the tendency to become even more elusive as technology, social media and now AI push the pace of life to new […]
The following is a blog post authored by the W2O Center for Social Commerce’s founder, Jim Weiss. The original can be found here. As the Syracuse Newhouse School and W2O Group celebrate a five-year milestone, it’s important to look back and trace the markers that propelled us forward Last week, I, along with a […]
The Spring 2018 edition of Social Commerce Day’s marks an important benchmark as we celebrate the 5th Anniversary of the W2O Center for Social Commerce! Join us for two special events featuring Jim Weiss, founder/CEO of W2O Group and executives from IBM & W2O Group, including Newhouse alumni. All students and faculty welcome! TRANSLATING […]
Apply for W2O Center for Social Commerce 2018 Ambassadorship with Summer Internship at W2O Group Immersive experience for rising leaders and high achievers The W2O Center for Social Commerce (CSC), a collaborative industry-academic partnership program based at Syracuse, seeks two outstanding SU undergraduate students to serve as our 2018 Student Ambassadors. This unique opportunity includes […]
As we look ahead to our senior year and to continuing the legacy of the CSC, we think it’s important to take a moment to reflect on our summer experiences here at W2O Group.
By Janine Bogris, Center for Social Commerce Ambassador Six weeks into my time interning at W2O Group, I have already touched projects for 10 different clients. In agency life, the ability to shift gears seamlessly is invaluable and a skill that I’m quickly adapting to. Switching from social to traditional media, healthcare to financial services, […]
By Amanda Dominguez, Center for Social Commerce Ambassador Many of you may tune out as soon as you hear the word “data,” maybe even picturing endless spreadsheets of numbers. But today, digital data in particular is being analyzed in an ever-widening range of ways to reveal patterns, trends, and associations, especially relating to human behavior […]
By Janine Bogris and Amanda Dominguez At our Spring 2017 Social Commerce Days events hosted by the W2O Center for Social Commerce, Syracuse University students from all different majors and interests gathered to learn about emerging trends in the communications industry. This semester’s events kept students interested and engaged throughout both days. Bob Pearson, W2O […]
Each year, W2O Group hosts thought leadership events leading up to the SXSW Interactive conference in Austin, TX. Our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend these events, where they are added into the thick of things the first day, assisting with live social media efforts. Our 2017 Student Ambassadors, Janine […]
The W2O Group Center for Social Commerce is proud to introduce its 2017 Ambassadors, Amanda Dominguez and Janine Bogris, both students at Syracuse University’s S.I. Newhouse School of Public Communications. The Center for Social Commerce Ambassador Program is in its fourth year and offers two Syracuse University students a leadership position with the Center for […]