Blogs Category Archives: Uncategorized

SXSW Pre-Commerce Summit Speaker Highlights

Posted by Center for Social Commerce
November 01, 2014

We’ve arrived in Austin, TX! The city is buzzing with visitors and locals excited for SXSW. Our first adventure here was attending W2O’s Preconference Summit, which included a stellar lineup of speakers and guest panel sessions. We’ve put together a brief recap of our favorite presentations. Natalie Malaszenko – VP of Marketing & Digital Strategy, Omni

Torod Neptune’s Speech from SCD Spring 2014: A Student’s Perspective

Posted by Center for Social Commerce
November 01, 2014

The W2O Group Center for Social Commerce officially launched its Visiting Executive Program during the spring edition of Social Commerce Days at Syracuse University. The program brings at least two executives from prominent companies to campus to lecture on topics relevant and important to the evolving nature of the communications industry. It aims to ensure

Intent and the Art of Creating Engaging Social Content by Aaron Strout

Posted by Center for Social Commerce
November 01, 2014

Did you ever wonder why some social media posts do well while others fall flat? For anyone that works in the digital space, you understand that creating engaging content and social media posts require a bit of art AND science. On the science side, understanding whom your target audience is and what types of content/updates

Taming the Good Idea Fairy by John Cunningham

Posted by Center for Social Commerce
November 01, 2014

“Pragmatic Disruption of the Status Quo” -The W2O Motto I love our motto.  It’s eccentric but controlled – tells me that you’re going to get “outside the box” but without risking it all.  Great things are coming.  But it presents a challenge to the mechanics. Imagine it is 3 ‘o clock on a Friday afternoon

Time for a New Culture by Gary Grates

Posted by Center for Social Commerce
November 01, 2014

“Our number one priority is company culture and our whole belief is that, if we get the culture right, then most of the other stuff like delivering great service or building a long term endearing brand will just happen naturally on its own.” – Tony Hsieh, CEO of Zappos If there is truly a siren

Internship Reflection: Lauryn Botterman, Healthcare Intern

Posted by Center for Social Commerce
November 01, 2014

My 10 weeks as a W2O Group intern have been a whirlwind. I came in on my first day bright-eyed and bushy-tailed, ready to work and fetch an occasional coffee. Now, in my final week, I am slightly less bright-eyed and bushy-tailed (the pace of life in NYC takes a toll), but I have gained

YouTube: The Untapped Opportunity

Posted by Center for Social Commerce
October 31, 2014

by Emily Key When businesses and everyday people alike think about social media outlets, their minds automatically jump to the big three: Facebook, Twitter and Instagram. Companies are constantly thinking about how to integrate these social media platforms into their campaigns, and media consumers are lapping up their content faster than the companies can produce

Making the most out of LinkedIn for Students

Posted by Center for Social Commerce
October 31, 2014

by Meghan Rimol More than ever, recruiters and employers are looking to social media during the hiring process, both to find potential job candidates and evaluate those who have applied. In particular, LinkedIn has quickly become one of the most highly utilized social media sites for employers to research candidates for jobs and internships. With

Pinterest as a Platform for Social Commerce

Posted by Center for Social Commerce
October 31, 2014

By Rachael Calmas For years public relations campaigns and marketing campaigns have devoted almost entirely all of their social media efforts to Facebook and Twitter. For major companies using both Facebook and Twitter is not only beneficial for their ability to have direct contact with consumers, but also for the capabilities of both platforms to