Blogs Category Archives: Uncategorized

Reflections on a Summer Spent at W2O Group

Posted by Center for Social Commerce
August 11, 2017
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By Janine Bogris and Amanda Dominguez, Center for Social Commerce Ambassadors As we look ahead to our senior year and to continuing the legacy of the CSC, we think it’s important to take a moment to reflect on our summer experiences here at W2O Group. Our time in the New York office has been rooted in

How to Step Ahead in Agency Life

Posted by Janine Bogris
July 24, 2017

By Janine Bogris, Center for Social Commerce Ambassador Six weeks into my time interning at W2O Group, I have already touched projects for 10 different clients. In agency life, the ability to shift gears seamlessly is invaluable and a skill that I’m quickly adapting to. Switching from social to traditional media, healthcare to financial services,

5 Ways Digital Data Makes Our Lives Easier

Posted by Amanda Dominguez
July 19, 2017

By Amanda Dominguez, Center for Social Commerce Ambassador Many of you may tune out as soon as you hear the word “data,” maybe even picturing endless spreadsheets of numbers. But today, digital data in particular is being analyzed in an ever-widening range of ways to reveal patterns, trends, and associations, especially relating to human behavior

Key Learnings from Spring 2017 Social Commerce Days

Posted by Center for Social Commerce
April 14, 2017

By Janine Bogris and Amanda Dominguez At our Spring 2017 Social Commerce Days events hosted by the W2O Center for Social Commerce, Syracuse University students from all different majors and interests gathered to learn about emerging trends in the communications industry. This semester’s events kept students interested and engaged throughout both days. Bob Pearson, W2O

#W2OatSXSW 2017 Reflections from our Syracuse Center for Social Commerce Student Ambassadors

Posted by Center for Social Commerce
March 15, 2017

Each year, W2O Group hosts thought leadership events leading up to the SXSW Interactive conference in Austin, TX. Our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend these events, where they are added into the thick of things the first day, assisting with live social media efforts. Our 2017 Student Ambassadors, Janine

Welcoming our 2017 W2O Group Center for Social Commerce Student Ambassadors

Posted by Center for Social Commerce
March 14, 2017

The W2O Group Center for Social Commerce is proud to introduce its 2017 Ambassadors, Amanda Dominguez and Janine Bogris, both students at Syracuse University’s S.I. Newhouse School of Public Communications. The Center for Social Commerce Ambassador Program is in its fourth year and offers two Syracuse University students a leadership position with the Center for

GM’s Tony Cervone Shares Insights with Students at Fall 2016 Visiting Executive Event.

Posted by Center for Social Commerce
November 15, 2016

Student Ambassadors John Thomey and Nicole Sherwood share highlights from the Fall 2016 Visiting Executive event. [

W2O Group & Medtronic Affiliate Internship Program Recap

Posted by Center for Social Commerce
September 30, 2016

A First-of-its Kind Internship Experience by Hazel Wang This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at the WCG Minneapolis office and the

Data Journalism: Looking to the Numbers to Shape More Dynamic News Stories

Posted by John Thomey
September 26, 2016

In today’s hypercompetitive news world, public relations professionals, advertisers, and marketers are not the only communicators adopting the use of digital data to inform and convey insights. Traditional media outlets are using the abundance and scale of data available online to creatively tell stories that stand out and appeal to readers and validate their reporting.