Blogs Category Archives: Uncategorized

Key Learnings from Spring 2017 Social Commerce Days

Posted by Center for Social Commerce
April 14, 2017

By Janine Bogris and Amanda Dominguez At our Spring 2017 Social Commerce Days events hosted by the W2O Center for Social Commerce, Syracuse University students from all different majors and interests gathered to learn about emerging trends in the communications industry. This semester’s events kept students interested and engaged throughout both days. Bob Pearson, W2O

#W2OatSXSW 2017 Reflections from our Syracuse Center for Social Commerce Student Ambassadors

Posted by Center for Social Commerce
March 15, 2017

Each year, W2O Group hosts thought leadership events leading up to the SXSW Interactive conference in Austin, TX. Our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend these events, where they are added into the thick of things the first day, assisting with live social media efforts. Our 2017 Student Ambassadors, Janine

Welcoming our 2017 W2O Group Center for Social Commerce Student Ambassadors

Posted by Center for Social Commerce
March 14, 2017

The W2O Group Center for Social Commerce is proud to introduce its 2017 Ambassadors, Amanda Dominguez and Janine Bogris, both students at Syracuse University’s S.I. Newhouse School of Public Communications. The Center for Social Commerce Ambassador Program is in its fourth year and offers two Syracuse University students a leadership position with the Center for

GM’s Tony Cervone Shares Insights with Students at Fall 2016 Visiting Executive Event.

Posted by Center for Social Commerce
November 15, 2016

Student Ambassadors John Thomey and Nicole Sherwood share highlights from the Fall 2016 Visiting Executive event. [

W2O Group & Medtronic Affiliate Internship Program Recap

Posted by Center for Social Commerce
September 30, 2016

A First-of-its Kind Internship Experience by Hazel Wang This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at the WCG Minneapolis office and the

Data Journalism: Looking to the Numbers to Shape More Dynamic News Stories

Posted by John Thomey
September 26, 2016

In today’s hypercompetitive news world, public relations professionals, advertisers, and marketers are not the only communicators adopting the use of digital data to inform and convey insights. Traditional media outlets are using the abundance and scale of data available online to creatively tell stories that stand out and appeal to readers and validate their reporting.

‘SXW2O’ Reflections & Highlights

Posted by Center for Social Commerce
March 23, 2016
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Every year, as a part of the Center for Social Commerce’s Student Ambassador Program, select students attend W2O Group’s annual “SXW2O” events in Austin, leading up the annual South by Southwest (SXSW) Interactive conference. During SXW2O, W2O Group experts, clients and industry leaders convene for a wide array of speaker summits touching on disruptive industry

Welcome the Spring 2016 Social Commerce Days Visiting Executives and Experts

Posted by Center for Social Commerce
February 23, 2016

Get to know the executives and communications subject-matter experts visiting campus March 1-3 and talking with Syracuse students, faculty and staff about the latest industry thinking and trends. Want to know more about Social Commerce Days at Syracuse University? Here is a full list of public events, including an executive keynote discussion featuring Dave Samson

Social Commerce Days Recap: Takeaways From Students and Faculty

Posted by Center for Social Commerce
October 19, 2015

By Andrew Petro Last Wednesday, as over 100 students and faculty sat, captivated in their seats within the Joyce Hergenhan Auditorium, Craig Rothenberg, founder and CEO of Rothenberg Communications LLC, said, “Be lifelong learners.” The members of the audience were there to do just that—learn. Marking its fifth installment, Social Commerce Days took place last