“Our number one priority is company culture and our whole belief is that, if we get the culture right, then most of the other stuff like delivering great service or building a long term endearing brand will just happen naturally on its own.” – Tony Hsieh, CEO of Zappos If there is truly a siren
My 10 weeks as a W2O Group intern have been a whirlwind. I came in on my first day bright-eyed and bushy-tailed, ready to work and fetch an occasional coffee. Now, in my final week, I am slightly less bright-eyed and bushy-tailed (the pace of life in NYC takes a toll), but I have gained
by Emily Key When businesses and everyday people alike think about social media outlets, their minds automatically jump to the big three: Facebook, Twitter and Instagram. Companies are constantly thinking about how to integrate these social media platforms into their campaigns, and media consumers are lapping up their content faster than the companies can produce
by Meghan Rimol More than ever, recruiters and employers are looking to social media during the hiring process, both to find potential job candidates and evaluate those who have applied. In particular, LinkedIn has quickly become one of the most highly utilized social media sites for employers to research candidates for jobs and internships. With
By Rachael Calmas For years public relations campaigns and marketing campaigns have devoted almost entirely all of their social media efforts to Facebook and Twitter. For major companies using both Facebook and Twitter is not only beneficial for their ability to have direct contact with consumers, but also for the capabilities of both platforms to
It’s April, and the internship frenzy is at its peak. Students here at Syracuse and at schools all across the country are frantically writing cover letters and sending out resumes in pursuit of summer employment. With so much competition from countless ambitious collegians, it’s difficult for students to stand out from their peers in the
We’ve arrived in Austin, TX! The city is buzzing with visitors and locals excited for SXSW. Our first adventure here was attending W2O’s Preconference Summit, which included a stellar lineup of speakers and guest panel sessions. We’ve put together a brief recap of our favorite presentations.
t’s April, and the internship frenzy is at its peak. Students here at Syracuse and at schools all across the country are frantically writing cover letters and sending out resumes in pursuit of summer employment. With so much competition from countless ambitious collegians, it’s difficult for students
Adam Silverstein, Account Director at W2O Group, was one of the W2O team members who joined us at for Social Commerce Days this spring. He offered several takeaways from the two-day event over on the WCG blog.