BLOGS

Big Data 101: A Beginner’s Guide

Posted by Center for Social Commerce
February 09, 2015

by Lauryn Botterman Are you intimidated by the buzzwords “big data” and “analytics,” which seem to be having a major moment right now? Do you vaguely nod and “uh huh” when you hear someone talk about these topics, but feel as if you don’t have a full grasp on what it all really means? Fear

Social Commerce Days — Classroom Visit Reflection

Posted by Center for Social Commerce
November 22, 2014

During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

“Translating Analytics to Strategy”: Key Takeaways from Social Commerce Days Workshop

Posted by Center for Social Commerce
November 21, 2014

During Social Commerce Days, we were lucky to have employees of W2O Group come from far and wide to host numerous events that drew large crowds. One of the events was the analytics workshop, called “Translating Analytics to Strategy.” The turnout for the workshop was nothing short of spectacular. More than 50 students attended to

SCD’s Career Networking Event Eased Fears of “Real-World” Careers

Posted by Center for Social Commerce
November 21, 2014

Networking events can be intimidating, especially for a college sophomore talking to professionals in the industry with years of experience. As you introduce yourself, your mind is flooded with fears of sounding stupid, not being taken seriously or not being liked. However, I didn’t experience that flood of fear when I was able to speak

The Next Generation Communications Professional

Posted by Center for Social Commerce
November 20, 2014

A word of caution to PR, marketing and communications professionals everywhere: The next generation is coming and they are going to eat your lunch.   Recently I was able to join a team of W2O executives at the S.I. Newhouse School of Public Communications at Syracuse University to spend several days teaching classes and meeting

The “Future of Communications” is Today, Tomorrow and 10 Years from Now

Posted by Center for Social Commerce
November 20, 2014

Just three short years ago, I was a sitting in my senior year Public Relations classes, writing press releases and preparing media kits, imagining what life would be like for a communications student when, as my professors’ would say, social media would not someday become the “future of communications”, but actually transform the communications industry

Professor for a Day – What I Learned at Social Commerce Days

Posted by Center for Social Commerce
November 20, 2014

I had been out of college maybe a year or two when I called my mother after a particularly tough week at work and told her that for all of the great stuff I had learned in college, I was completely and utterly ill-prepared for the ‘real world’. I wished someone who practiced PR could

What Can Social Commerce Do for You?

Posted by Center for Social Commerce
November 01, 2014

By Lexie Slavin Do you know what social commerce is? I didn’t up until a week ago. I hadn’t heard those two words put together before and knew by past experience that these two words together probably mean more than the simple sum of their parts. Social commerce is an unfamiliar term to most people

SXSW Reflections

Posted by Center for Social Commerce
November 01, 2014

I’m still processing the fact that I had the opportunity to travel to Texas last week for SXSW with W2O Group. Guided by Center for Social Commerce Director Kate Brodock and current W2O employee Taylor Carr (Syracuse ‘13), Nick and I attended the PreCommerce Summit, Digital Brunch, and of course, the fun (and delicious) Geek-a-Cue