BLOGS

The Next Generation Communications Professional

Posted by Center for Social Commerce
November 20, 2014

A word of caution to PR, marketing and communications professionals everywhere: The next generation is coming and they are going to eat your lunch.   Recently I was able to join a team of W2O executives at the S.I. Newhouse School of Public Communications at Syracuse University to spend several days teaching classes and meeting

The “Future of Communications” is Today, Tomorrow and 10 Years from Now

Posted by Center for Social Commerce
November 20, 2014

Just three short years ago, I was a sitting in my senior year Public Relations classes, writing press releases and preparing media kits, imagining what life would be like for a communications student when, as my professors’ would say, social media would not someday become the “future of communications”, but actually transform the communications industry

Professor for a Day – What I Learned at Social Commerce Days

Posted by Center for Social Commerce
November 20, 2014

I had been out of college maybe a year or two when I called my mother after a particularly tough week at work and told her that for all of the great stuff I had learned in college, I was completely and utterly ill-prepared for the ‘real world’. I wished someone who practiced PR could

What Can Social Commerce Do for You?

Posted by Center for Social Commerce
November 01, 2014

By Lexie Slavin Do you know what social commerce is? I didn’t up until a week ago. I hadn’t heard those two words put together before and knew by past experience that these two words together probably mean more than the simple sum of their parts. Social commerce is an unfamiliar term to most people

SXSW Reflections

Posted by Center for Social Commerce
November 01, 2014

I’m still processing the fact that I had the opportunity to travel to Texas last week for SXSW with W2O Group. Guided by Center for Social Commerce Director Kate Brodock and current W2O employee Taylor Carr (Syracuse ‘13), Nick and I attended the PreCommerce Summit, Digital Brunch, and of course, the fun (and delicious) Geek-a-Cue

SXSW Pre-Commerce Summit Speaker Highlights

Posted by Center for Social Commerce
November 01, 2014

We’ve arrived in Austin, TX! The city is buzzing with visitors and locals excited for SXSW. Our first adventure here was attending W2O’s Preconference Summit, which included a stellar lineup of speakers and guest panel sessions. We’ve put together a brief recap of our favorite presentations. Natalie Malaszenko – VP of Marketing & Digital Strategy, Omni

Torod Neptune’s Speech from SCD Spring 2014: A Student’s Perspective

Posted by Center for Social Commerce
November 01, 2014

The W2O Group Center for Social Commerce officially launched its Visiting Executive Program during the spring edition of Social Commerce Days at Syracuse University. The program brings at least two executives from prominent companies to campus to lecture on topics relevant and important to the evolving nature of the communications industry. It aims to ensure

Intent and the Art of Creating Engaging Social Content by Aaron Strout

Posted by Center for Social Commerce
November 01, 2014

Did you ever wonder why some social media posts do well while others fall flat? For anyone that works in the digital space, you understand that creating engaging content and social media posts require a bit of art AND science. On the science side, understanding whom your target audience is and what types of content/updates

Taming the Good Idea Fairy by John Cunningham

Posted by Center for Social Commerce
November 01, 2014

“Pragmatic Disruption of the Status Quo” -The W2O Motto I love our motto.  It’s eccentric but controlled – tells me that you’re going to get “outside the box” but without risking it all.  Great things are coming.  But it presents a challenge to the mechanics. Imagine it is 3 ‘o clock on a Friday afternoon