BLOGS

Ambassador Reflection: W2O PreCommerce Summit 2015

Posted by Center for Social Commerce
March 16, 2015

It is one thing to learn about the great technologies, innovators and digital trends in the classroom. It is another thing entirely to witness them in person. At W2O Group’s 2015 PreCommerce Summit on Thursday, we got to listen and engage with powerful 21st century marketers, engineers, communicators and most importantly, thinkers. Sitting in a

#SXW2O Panel: Living the Promise of Data and Innovation

Posted by Center for Social Commerce
March 13, 2015

Those traveling the industry conference circuit (any industry, really) recognize that the most valuable panel discussions pull together transformative thinkers across different disciplines to arrive at deep insights. Those attending the W2O Group’s PreCommerce Summit had access to many such panels, including one that could have been called “Living the Promise of Data and Innovation,”

A Lesson in Scaling Analytics and Brand Storytelling From #SXW2O

Posted by Center for Social Commerce
March 13, 2015

In case you weren’t able to livestream our 5th Annual PreCommerce Summit here in Austin, here is a quick summary of one of the sessions. First off was Chuck Hemann and his presentation on how to scale analytics within an organization, globally. Not an easy task for sure, especially within such a large brand like Intel.

W2O Group Center for Social Commerce’s Inaugural Research Report Offers Fresh Insight on Corporate Communications

Posted by Taylor Carr
March 10, 2015

All eyes are on Austin, Texas this week as SxSW events are officially underway. This marks the 5th year that educators, nonprofits, students, thought leaders and more have convened for SxSWedu – a series of events meant to help foster innovation in education. We, at the W2O Group Center for Social Commerce are proud to

Center for Social Commerce Announces 2015 Ambassadors

Posted by Center for Social Commerce
March 03, 2015

The W2O Group Center for Social Commerce is proud to announce its next student Ambassadors. The Ambassador Program gives at least two Syracuse University students the opportunity to take on a full-year leadership position within the Center. These Ambassadors are tasked with being our “boots on the ground,” helping promote the Center, its initiatives and

Big Data 101: A Beginner’s Guide

Posted by Center for Social Commerce
February 09, 2015

by Lauryn Botterman Are you intimidated by the buzzwords “big data” and “analytics,” which seem to be having a major moment right now? Do you vaguely nod and “uh huh” when you hear someone talk about these topics, but feel as if you don’t have a full grasp on what it all really means? Fear

Social Commerce Days — Classroom Visit Reflection

Posted by Center for Social Commerce
November 22, 2014

During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

“Translating Analytics to Strategy”: Key Takeaways from Social Commerce Days Workshop

Posted by Center for Social Commerce
November 21, 2014

During Social Commerce Days, we were lucky to have employees of W2O Group come from far and wide to host numerous events that drew large crowds. One of the events was the analytics workshop, called “Translating Analytics to Strategy.” The turnout for the workshop was nothing short of spectacular. More than 50 students attended to

SCD’s Career Networking Event Eased Fears of “Real-World” Careers

Posted by Center for Social Commerce
November 21, 2014

Networking events can be intimidating, especially for a college sophomore talking to professionals in the industry with years of experience. As you introduce yourself, your mind is flooded with fears of sounding stupid, not being taken seriously or not being liked. However, I didn’t experience that flood of fear when I was able to speak