BLOGS

Social Commerce Days Networking Event

Posted by Center for Social Commerce
April 16, 2015

by Brett Kleinberg As part of Social Commerce Days this semester, the Center for Social Commerce hosted a Career Networking session on Wednesday, March 25. Seven W2O Group employees met with students in small groups to speak about internship and job opportunities and share insight about their agency. This networking event is among the highlights

Key Takeaways from “Translating Analytics to Strategy” Workshop

Posted by Center for Social Commerce
April 16, 2015

by Raven Berzal Analytics. You’ve probably been hearing this word tossed around a lot lately – I know I have. It feels like all of my professors keep mentioning it and telling me how important it is. But what really is analytics and why is it so important in the field of communications? I was

Breaking Down Our Social Impact

Posted by Center for Social Commerce
April 10, 2015

by Anna Hodge Just like any true 21st century audience, participants of the 2015 Social Commerce Days took to Twitter to share their experiences with the speakers and events brought to the S.I. Newhouse School of Public Communications. During the week of March 22, 211 tweets included our hashtag, #SocCommDays. The hashtag received the most

Ambassador Reflection: My Thoughts on W2O Group’s PreCommerce Summit

Posted by Center for Social Commerce
March 16, 2015

South by Southwest in Austin, Texas has, for years, drawn thousands of people to its events spanning a three-week period in March. Musicians, filmmakers, and techies believe it to be “the land of opportunity” when it comes to their respective industries. Leading up to the interactive portion of this festival, W2O Group hosted its annual

Ambassador Reflection: W2O PreCommerce Summit 2015

Posted by Center for Social Commerce
March 16, 2015

It is one thing to learn about the great technologies, innovators and digital trends in the classroom. It is another thing entirely to witness them in person. At W2O Group’s 2015 PreCommerce Summit on Thursday, we got to listen and engage with powerful 21st century marketers, engineers, communicators and most importantly, thinkers. Sitting in a

#SXW2O Panel: Living the Promise of Data and Innovation

Posted by Center for Social Commerce
March 13, 2015

Those traveling the industry conference circuit (any industry, really) recognize that the most valuable panel discussions pull together transformative thinkers across different disciplines to arrive at deep insights. Those attending the W2O Group’s PreCommerce Summit had access to many such panels, including one that could have been called “Living the Promise of Data and Innovation,”

A Lesson in Scaling Analytics and Brand Storytelling From #SXW2O

Posted by Center for Social Commerce
March 13, 2015

In case you weren’t able to livestream our 5th Annual PreCommerce Summit here in Austin, here is a quick summary of one of the sessions. First off was Chuck Hemann and his presentation on how to scale analytics within an organization, globally. Not an easy task for sure, especially within such a large brand like Intel.

W2O Group Center for Social Commerce’s Inaugural Research Report Offers Fresh Insight on Corporate Communications

Posted by Taylor Carr
March 10, 2015

All eyes are on Austin, Texas this week as SxSW events are officially underway. This marks the 5th year that educators, nonprofits, students, thought leaders and more have convened for SxSWedu – a series of events meant to help foster innovation in education. We, at the W2O Group Center for Social Commerce are proud to

Center for Social Commerce Announces 2015 Ambassadors

Posted by Center for Social Commerce
March 03, 2015

The W2O Group Center for Social Commerce is proud to announce its next student Ambassadors. The Ambassador Program gives at least two Syracuse University students the opportunity to take on a full-year leadership position within the Center. These Ambassadors are tasked with being our “boots on the ground,” helping promote the Center, its initiatives and