Social Commerce Days Fall 2015: Assessing our Social Impact

Posted by Center for Social Commerce
October 16, 2015

By Anna Hodge Students across all areas of study either had a phone in their hands or a computer on their laps throughout this fall’s Social Commerce Days events. But they weren’t just sending iMessages to friends or watching the latest viral video: They were engaging and following along with our #SocCommDays conversations around the

Meet the Fall 2015 Social Commerce Days Crew

Posted by Center for Social Commerce
September 30, 2015

by Anna Hodge Before Social Commerce Days kick off, get acquainted with the members of W2O Group who will be visiting campus Oct. 6-8 to talk with students about the latest trends in the communications industry. Check out a full list of public events, including an executive panel discussion, professional networking and a workshop focused

Wearable Technology Holds the Key to Personalized Marketing

Posted by Center for Social Commerce
September 29, 2015

By Andrew Petro When you think of wearable technology, what comes to mind? Do you think of all the fitness trackers on the market? Does your mind immediately jump to the recently released Apple Watch? As consumers, many of us assess wearable technology based on what it can do for us. But, when we look

Analytics: Taking the Guesswork Out of Communications

Posted by Center for Social Commerce
September 08, 2015

By Anna Hodge It is time to quantify the value of our words. Analytics allow communicators across a variety of fields, from public relations, marketing, advertising and journalism, to gain insights into their audiences and the influence and impact of their communications efforts. Is this public relations campaign targeting who we intend it to? Is

The Influencer Approach to Marketing

Posted by Center for Social Commerce
August 05, 2015

By Andrew Petro After attending a BuzzFeed webinar, the concept of influencer marketing really started to click with me. The moderators discussed “Content Development for the Millennial Generation.” One quote resonated with me in particular: “When you try to market to everyone, you’re not marketing to anyone.” The theme here is that brands everywhere are

Joanne Bischmann: Button Pushers to Strategy Partners

Posted by Center for Social Commerce
April 21, 2015

by Andrew Petro Once upon a time, William S. Harley and Arthur Davidson drew up the plans for the very first Harley-Davidson motorcycle. In the years that followed, Harley-Davidson Motor Company grew to be one of the strongest and most recognizable brands in the nation. However, this success was eventually met with struggle. From 2006

Social Commerce Days Networking Event

Posted by Center for Social Commerce
April 16, 2015

by Brett Kleinberg As part of Social Commerce Days this semester, the Center for Social Commerce hosted a Career Networking session on Wednesday, March 25. Seven W2O Group employees met with students in small groups to speak about internship and job opportunities and share insight about their agency. This networking event is among the highlights

Key Takeaways from “Translating Analytics to Strategy” Workshop

Posted by Center for Social Commerce
April 16, 2015

by Raven Berzal Analytics. You’ve probably been hearing this word tossed around a lot lately – I know I have. It feels like all of my professors keep mentioning it and telling me how important it is. But what really is analytics and why is it so important in the field of communications? I was

Breaking Down Our Social Impact

Posted by Center for Social Commerce
April 10, 2015

by Anna Hodge Just like any true 21st century audience, participants of the 2015 Social Commerce Days took to Twitter to share their experiences with the speakers and events brought to the S.I. Newhouse School of Public Communications. During the week of March 22, 211 tweets included our hashtag, #SocCommDays. The hashtag received the most