I’m excited to begin my roles as an Ambassador for the Center for Social Commerce and a Corporate and Strategy intern at W2O this coming summer! As an Advertising and Marketing dual major at Syracuse University, I know the importance of data and analytics in the communications industry, but I can’t wait to learn more in the coming year. With industries today constantly growing and changing, it is important for agencies to continue to be forward-thinking. To me, W2O Group embodies that quality and leads the way in social commerce. I am looking forward to being able to use and expand on my passion for social media, storytelling and writing during my ambassadorship.
I am thrilled to join the W2O Group Center for Social Commerce team as an Ambassador. Attending Social Commerce Days events, hosted by the Center my freshman year exposed me to the growing analytics focus of the field. In my public relations courses at Newhouse, we have learned how to merge analytics with storytelling to develop effective messaging and targeted strategies. I can’t wait to be part of the W2O Group team, which is redefining the role of communications, marketing and public relations in a digital world.