About the Center for Social Commerce

What is Social Commerce?

In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.

The CSC

The Center for Social Commerce was formed in 2012 as a partnership between W2O Group, an integrated communications firm, and Syracuse University’s S. I. Newhouse School of Public Communications, a leading academic institution for public relations/communications. The CSC was made possible by W2O Group and its CEO/founder Jim Weiss, a Syracuse alumnus, and is aimed at ensuring students are immersed and educated in social commerce, social media, technology, analytics and the influence they each play on our society and industry, providing them with cutting-edge skills and insight that will enable them to stand out amongst their peers as they enter the workforce.

Visiting Executives Archive

Teri Loxam - Spring 2019

Senior Vice President of Investor Relations and Global Communications

Our visiting executive speaker, Teri Loxam, Senior Vice President of Investor Relations and Global Communications at Merck, visited Newhouse in April 2019 to share insights about corporate communications.

Jim Olson

Jim Olson - Fall 2018

Chief Communications Officer

Our visiting executive speaker, Jim Olson, Chief Communications Officer at Steward Health Care, visited Newhouse in November 2018 to share insights about the power of strategic storytelling.

D Samson headshot

Dave Samson - Spring 2016

General Manager of Public Affairs

Our visiting executive speaker, Dave Samson, General Manager of Public Affairs at Chevron Corporation, visited Newhouse in March 2016 to share insights about corporate, firm, and entrepreneurial perspectives.

Joanne Bischmann headshot

Joanne Bischmann - Spring 2015

Vice President of Communications

Our visiting executive speaker, Joanne Bischmann, Vice President of Communications at Harley Davidson, visited Newhouse in March 2015 to share insights about corporate communications.

Rob Clark - Fall 2014

Vice President of Global Communications

Our visiting executive speaker, Rob Clark, Vice President of Global Communications at Medtronic, Inc., visited Newhouse in November 2014 to share insights about the evolving role of the modern CCO.