About the Center for Social Commerce
What is Social Commerce?
In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.
The Center for Social Commerce was formed in 2012 as a partnership between W2O Group, an integrated communications firm, and Syracuse University’s S. I. Newhouse School of Public Communications, a leading academic institution for public relations/communications. The CSC was made possible by W2O Group and its CEO/founder Jim Weiss, a Syracuse alumnus, and is aimed at ensuring students are immersed and educated in social commerce, social media, technology, analytics and the influence they each play on our society and industry, providing them with cutting-edge skills and insight that will enable them to stand out amongst their peers as they enter the workforce.
Visiting Executives Archive
Teri Loxam - Spring 2019
Senior Vice President of Investor Relations and Global Communications
Our visiting executive speaker, Teri Loxam, Senior Vice President of Investor Relations and Global Communications at Merck, visited Newhouse in April 2019 to share insights about corporate communications.
Jim Olson - Fall 2018
Chief Communications Officer
Our visiting executive speaker, Jim Olson, Chief Communications Officer at Steward Health Care, visited Newhouse in November 2018 to share insights about the power of strategic storytelling.
Dave Samson - Spring 2016
General Manager of Public Affairs
Our visiting executive speaker, Dave Samson, General Manager of Public Affairs at Chevron Corporation, visited Newhouse in March 2016 to share insights about corporate, firm, and entrepreneurial perspectives.
Joanne Bischmann - Spring 2015
Vice President of Communications
Our visiting executive speaker, Joanne Bischmann, Vice President of Communications at Harley Davidson, visited Newhouse in March 2015 to share insights about corporate communications.
Rob Clark - Fall 2014
Vice President of Global Communications
Our visiting executive speaker, Rob Clark, Vice President of Global Communications at Medtronic, Inc., visited Newhouse in November 2014 to share insights about the evolving role of the modern CCO.