Kristen and Leah at SXSW 2018

A Warm Welcome to our 2018 Ambassadors

Written by Katherine Arts

Published on March 27, 2018

Each year the Center for Social Commerce has the pleasure of welcoming two student ambassadors to serve in a leadership capacity for the academic year. In addition to on-campus duties such as Social Commerce Days, these students also have the opportunity to experience first hand the work by W2O Group as they join the New York City office as interns for the summer. The ambassadors have hit the ground running this semester as they have just returned from assisting with media promotions for W2O Group at the annual interactive media conference South by Southwest (SXSW) in Austin, Texas.

Welcome, Kristin and Leah!

Kristin Mascolo

“I was attracted to the W2O Group Ambassadorship with the Center for Social Commerce because of the breadth of opportunity it offered. From helping out at the Newhouse Social Commerce days, to interning at SXSW in Austin, Texas and at W2O in NYC, the sheer amount of opportunities to learn and grow as a professional are unmatched by any other internship program. I hope to grow as a individual and professional through hands-on experience at an innovative PR firm.”

Kristin is a junior dual major in the Newhouse School of Public Communications and the Whitman School of Management majoring in both public relations and marketing. She grew up in Staten Island, New York and recently completed a semester interning at 21st Century Fox HQ, while simultaneously taking classes through the Newhouse in NYC program. Kristin was named one of the Whitman Leadership Scholars in her class year, and on campus she serves as an executive board member of Delta Sigma Pi Professional Fraternity and is a sister of Gamma Phi Beta, Alpha Chapter. She also volunteers as a Whitman Ambassador and enjoys spending her free time giving tours to prospective students and their families. Kristin is excited to start working with the W2O Group at the SXSW festival in March and this summer at their office in New York City.

Leah Cooper

“The Center for Social Commerce allows students to learn about the growing world of social media and analytics. Since my first social commerce days during my freshmen year, I have taken great interest in the center. It has taught me so much and has aided me in my professional development. As an ambassador, I am so excited to learn more about the growing world of data analytics and the ever changing industry of public relations. I am so thrilled to serve as an ambassador for the Center for Social Commerce and an intern on the corporate and strategy team at W2O Group. I look forward to a year of learning and growth with the center!”

Leah Cooper is a junior public relations major in the S.I. Newhouse School of Public Communications and marketing minor in the Martin J. Whitman School of Management. She is originally from Harrisburg, PA. On campus, Leah serves as the Co-Director of Development for the Public Relations Student Society of America (PRSSA) and the Managing Editor for an on campus magazine, Baked. During the fall, Leah studied abroad in London. Now, she mentors students as a Global Ambassador for the Syracuse University Abroad Office. Leah is so excited to work with W2O Group this year as an ambassador.