Blogs Archives: April 2015

Joanne Bischmann: Button Pushers to Strategy Partners

Posted by Center for Social Commerce
April 21, 2015

by Andrew Petro Once upon a time, William S. Harley and Arthur Davidson drew up the plans for the very first Harley-Davidson motorcycle. In the years that followed, Harley-Davidson Motor Company grew to be one of the strongest and most recognizable brands in the nation. However, this success was eventually met with struggle. From 2006

Social Commerce Days Networking Event

Posted by Center for Social Commerce
April 16, 2015

by Brett Kleinberg As part of Social Commerce Days this semester, the Center for Social Commerce hosted a Career Networking session on Wednesday, March 25. Seven W2O Group employees met with students in small groups to speak about internship and job opportunities and share insight about their agency. This networking event is among the highlights

Key Takeaways from “Translating Analytics to Strategy” Workshop

Posted by Center for Social Commerce
April 16, 2015

by Raven Berzal Analytics. You’ve probably been hearing this word tossed around a lot lately – I know I have. It feels like all of my professors keep mentioning it and telling me how important it is. But what really is analytics and why is it so important in the field of communications? I was

Breaking Down Our Social Impact

Posted by Center for Social Commerce
April 10, 2015

by Anna Hodge Just like any true 21st century audience, participants of the 2015 Social Commerce Days took to Twitter to share their experiences with the speakers and events brought to the S.I. Newhouse School of Public Communications. During the week of March 22, 211 tweets included our hashtag, #SocCommDays. The hashtag received the most