What is Social Commerce?

In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.

Social Commerce Days - Spring 2019

Teri Loxam

Senior Vice President of Investor Relations and Global Communications

Our visiting executive speaker, Teri Loxam, Senior Vice President of Investor Relations and Global Communications at Merck, visited Newhouse in April to share insights about corporate communications.

The W2O Group Center for Social Commerce Welcomes its 2019 Student Ambassadors

Each year, the Center for Social Commerce recruits two student ambassadors to serve as leaders in a variety of on and off campus opportunities. This year, the Center saw its largest and most competitive applicant pool in its five-year history. As a result of the high level of enthusiasm from many talented applicants, W2O Group and the Center for Social Commerce welcomes three ambassadors for the first time.

Cayla Dorsey '20

Public Relations and Information Technology Management dual major

Cayla is a junior dual major in the S.I. Newhouse School of Public Communications and the School of Information Studies studying both public relations and information technology management. Cayla was born and raised in Dallas, Texas. She is a Newhouse Ambassador, and is the current president of the student organization Fashion’s Conscience. She recently completed a semester abroad in Florence, Italy and loves to travel. Cayla is thrilled about being a CSC Ambassador and working for the W2O group this summer in New York City.

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Riva Goldberg '20

Public Relations

Riva Goldberg is a junior public relations major at the S.I. Newhouse School of Public Communications. She is a marketing minor in the Martin J. Whitman School of Management and an information management and technology minor in the School of Information Studies. She is originally from Woodcliff Lake, New Jersey. On campus, Riva is the Co-Producer for DanceWorks, a student-run dance organization, and the Assistant Director of Human Resources for Hill Communications, a student-run PR firm. Riva also serves as the Alumni Relations Chair for her sorority and is a Newhouse peer adviser. Riva is so excited to work with W2O Group as an ambassador this year!

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Talia Simmons '21

Public Relations and Neuroscience dual major

Talia is a sophomore dual major in the S.I. Newhouse School of Public Communications and the College of Arts and Sciences studying both public relations and neuroscience. She is originally from Deerfield, Illinois, and looks forward to using her mixed interests to help redefine public relations in a data-driven way. Talia spent last summer working at Ripple Public Relations and is currently a scriptwriting intern for WCNY, Account Supervisor on Newhouse’s student-run PR firm, Hill Communications, and an Ambassador for the Newhouse Admissions Office. She also enjoys a position on her sorority’s media management team. Talia is thrilled to be working with W2O throughout the upcoming year.

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2018 Student Ambassadors

Leah Cooper

Leah Cooper '19

Public relations

Leah Cooper is a junior public relations major in the S.I. Newhouse School of Public Communications and marketing minor in the Martin J. Whitman School of Management. She is originally from Harrisburg, PA. On campus, Leah serves as the Co-Director of Development for the Public Relations Student Society of America (PRSSA) and the Managing Editor for an on campus magazine, Baked. During the fall, Leah studied abroad in London. Now, she mentors students as a Global Ambassador for the Syracuse University Abroad Office. Leah is so excited to work with W2O Group this year as an ambassador.

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Kristin Mascolo

Kristin Mascolo '19

Public relations and marketing

Kristin is a junior dual major in the Newhouse School of Public Communications and the Whitman School of Management studying both public relations and marketing. She grew up in Staten Island, New York and recently completed a semester interning at 21st Century Fox HQ, while simultaneously taking classes through the Newhouse in NYC program. Kristin was named one of the Whitman Leadership Scholars in her class year, and on campus she serves as an executive board member of Delta Sigma Pi Professional Fraternity and is a sister of Gamma Phi Beta, Alpha Chapter. She also volunteers as a Whitman Ambassador, and enjoys spending her free time giving tours to prospective students and their families. Kristin is excited to start working with the W2O Group at the SXSW festival in March and this summer at their office in New York City.

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Spring 2019 Social Commerce Days in Review

April 25, 2019

Social Commerce Days returned to Syracuse University’s S.I. Newhouse School of Public Communications in mid-April, featuring a range of programs to help connect what students have been learning in their classes with industry trends and realities. This spring’s lineup featured a keynote presentation from Merck’s Senior Vice President of Investor Relations and Global Communications, Teri […]

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3 Lessons from W2O SXSW

March 28, 2019

By Newhouse PRL Students Riva Goldberg, Cayla Dorsey and Talia Simmons From Sunday, March 10, to Tuesday, March 12, we started our new roles as ambassadors for Syracuse University’s W2O Group/Newhouse Center for Social Commerce during SXSW in Austin, Texas. Our time when we arrived in Austin by way of Syracuse’s Newhouse School was full […]

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Fall 2018 Social Commerce Days in Review: The Power of Storytelling in a Digital Age

December 19, 2018

By Leah Cooper and Kris Mascolo Social Commerce Days returned this fall, drawing strong crowds for a special lineup of events at Syracuse University’s S.I. Newhouse School of Public Communications. This semester’s focus: the power of storytelling in a digital age. The two-day program was headlined by Jim Olson (Newhouse ’91), chief communications officer of […]

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2019 Ambassadorship with Summer Internship at W2O Group – Application Now Open!

December 17, 2018

An exclusive opportunity for Syracuse University students The Center for Social Commerce (CSC) is a collaborative program between Syracuse University and W2O Group, an integrated communications, PR and marketing firm. Two qualified SU students will be selected as 2019 CSC Ambassadors. This unique opportunity also includes a paid summer internship at W2O Group’s NYC office, […]

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Join us at our Fall 2018 Social Commerce Days Events – Nov. 12-13

November 9, 2018

All Syracuse University students and faculty are welcome Story Telling the Digital Age: A Keynote Presentation by Jim Olson (Newhouse ’91), Chief Communications Officer, Steward Health Care Monday, November 12 | 7:00 PM | The Herg Auditorium, Newhouse 3 For 25 years, PRL alum Jim Olson has thrived at the intersection of communications, transformation and […]

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Newhouse Ambassadors

Intern Insights: A look into our summer internship at W2O Group

September 11, 2018

By Leah Cooper & Kristin Mascolo, 2018 W2O Center for Social Commerce Student Ambassadors As we reflect on our summer internship experience and kick off our senior year at Syracuse University, we wanted to share our key takeaways from a summer well-spent at W2O Group, part of our year-long experience as 2018 Student Ambassadors for […]

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Center for Social Commerce Wins Vision Award

May 1, 2018

The Center for Social Commerce and W2O Group are honored and thrilled to be the recipients of Med Ad News’ Vision Award! Now in its 29th year, Med Ad News’ Manny Awards Program pays tribute to the creative work of agencies serving the healthcare market, their people and their contributions to the industry. “The Vision Award” […]

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SXSW sign at W2O Austin Office

Learning Experiences at W2O+SXSW

April 14, 2018

Our ambassador Kristin Mascolo shares a few words on her experience working alongside W2O Group at the 2018 edition of South by Southwest!   “It’s not about the end game, it’s about finding ways to improve it.”- Sean Greenwood, CCO of Ben and Jerry’s, at #W2OSXSW.   Having the opportunity to take on the role of […]

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Kristen and Leah at SXSW 2018

A Warm Welcome to our 2018 Ambassadors

March 27, 2018

Each year the Center for Social Commerce has the pleasure of welcoming two student ambassadors to serve in a leadership capacity for the academic year. In addition to on-campus duties such as Social Commerce Days, these students also have the opportunity to experience first hand the work by W2O Group as they join the New […]

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Maria Russell and Otto the Orange pose

Social Commerce Days 2018 in Review

March 14, 2018

People always say time flies when you are having fun and after having just celebrated its fifth anniversary, the Center for Social Commerce can certainly attest to that. In the digital age, time has the tendency to become even more elusive as technology, social media and now AI push the pace of life to new […]

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Jim Weiss with his own bobble head

Founder Jim Weiss Reflects on The Speed of Evolution

March 13, 2018

The following is a blog post authored by the W2O Center for Social Commerce’s founder, Jim Weiss. The original can be found here.   As the Syracuse Newhouse School and W2O Group celebrate a five-year milestone, it’s important to look back and trace the markers that propelled us forward Last week, I, along with a […]

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