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MOST RECENT BLOG

Social Commerce Days — Classroom Visit Reflection
Posted by Center for Social Commerce • November 22, 2014
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During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

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MOST RECENT RESOURCE

Thriving and Coping in a Social and Digital Age
Posted by Center for Social Commerce • November 01, 2014

In some ways, the role of corporate communications hasn’t changed much since it first began appearing on corporate organizational charts approximately 50 years ago. In a broad, functional sense, corporate communications continues to support business objectives by cultivating and dispensing information to key audiences, including shareholders, employees, media, analysts, legislators, regulators and others in order to accurately project

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NEXT UPCOMING EVENT

Student Ambassador Program

The Center for Social Commerce Ambassador Program allows two Syracuse University students to take on leadership roles within the Center. Through this program, students are given the opportunity to take on responsibilities related to social media, research, blogging and more. This year-long commitment includes an internship with W2O Group, the chance to run the Center’s

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