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MOST RECENT BLOG

Social Commerce Days — Classroom Visit Reflection
Posted by Center for Social Commerce • November 22, 2014
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During this semester’s Social Commerce Days, members of W2O Group visited several Newhouse classes to give presentations on analytics, campaign planning, client work and life in the PR industry. My public relations research class had the pleasure of meeting Molly Rabinovitz, Group Director at W2O Group, and Adam Cohen, Managing Director of W2O Group. During

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MOST RECENT RESOURCE

Mashable: Content marketing’s clickbait problem is fueled by an addiction to clicks
Posted by Center for Social Commerce • December 14, 2014

Content marketing has a clickbait problem. Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle. “Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting

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NEXT UPCOMING EVENT

Student Ambassador Program

2015 applications are now live for the Center for Social Commerce Ambassador Program. Please find below for a brief overview of the program and application process. What are the perks? • A full-time, paid internship at a growing, innovative agency. • Housing stipend to cover summer accommodations in NYC. • An all-expense-paid trip to SxSW

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