News

Posted by on 7 Mar 2014

We’re pleased to introduce you to our two Ambassadors for 2014 – Lauryn Botterman and Nick Jones.

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In Class

Spring Social Commerce Days: Student Workshop on using analytics for campaign development

Posted by on 11 Feb 2014

During Social Commerce Days, the W2O Group Center for Social Commerce will host a workshop highlighting the importance and application of analytics and how to use them in a effective campaign.

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W2O Voices

Posted by on 8 Apr 2014

It’s April, and the internship frenzy is at its peak. Students here at Syracuse and at schools all across the country are frantically writing cover letters and sending out resumes...

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Ambassadors

Posted by on 8 Apr 2014

It’s April, and the internship frenzy is at its peak. Students here at Syracuse and at schools all across the country are frantically writing cover letters and sending out resumes...

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Recent Posts

Crucial Skills for Interns and Young Professionals

It’s April, and the internship frenzy is at its peak. Students here at Syracuse and at schools all across the country are frantically writing cover letters and sending out resumes in pursuit of summer employment. With so much competition from countless ambitious collegians, it’s difficult for students to stand out from their peers in the internship search. The...

SXSW: A Look Back at Our Texas Adventure

I’m still processing the fact that I had the opportunity to travel to Texas last week for SXSW with W2O Group. Guided by Center for Social Commerce Director Kate Brodock and current W2O employee Taylor Carr (Syracuse ‘13), Nick and I attended the PreCommerce Summit, Digital Brunch, and of course, the fun (and delicious) Geek-a-Cue event at Austin’s finest...

From the Director: Using Data, Storytelling, and the Importance of Trust

From the Director: Using Data, Storytelling, and the Importance of Trust

10 Mar 2014

Director Kate Brodock comments on three themes during the W2O Group pre-SXSW activities around Social Commerce held in Austin on March 5 and 6.

W2O Group PreCommerce Summit Speaker Highlights

W2O Group PreCommerce Summit Speaker Highlights

8 Mar 2014

We’ve arrived in Austin, TX! The city is buzzing with visitors and locals excited for SXSW. Our first adventure here was attending W2O’s Preconference Summit, which included a stellar lineup of speakers and guest panel sessions. We’ve put together a brief recap of our favorite presentations. Natalie Malaszenko - VP of Marketing & Digital Strategy, Omni...

Meet our Center for Social Commerce Ambassadors for 2014

We’re pleased to introduce you to our two Ambassadors for 2014 – Lauryn Botterman and Nick Jones.

Torod Neptune on Shifting Communications in a New Digital and Social Age

Torod Neptune on Shifting Communications in a New Digital and Social Age

2 Mar 2014

We kicked off our Executive Speaker Series with an engaging presentation from Vice President of Corporate of Communications at Verizon Wireless, Torod Neptune. His presentation topic was “Transforming Communications for a Digital and Social Age.”

Back to College – Thoughts on Social Commerce Days from the W2O Group

Back to College – Thoughts on Social Commerce Days from the W2O Group

1 Mar 2014

Adam Silverstein, Account Director at W2O Group, was one of the W2O team members who joined us at for Social Commerce Days this spring. He offered several takeaways from the two-day event over on the WCG blog.

Social Commerce Days Schedule

Please join us on Thursday, February 27th and Friday, February 28th for a line up of excellent speakers, student workshops, community events and more. NOTE: Our full programming is open to all Syracuse PRSA members, Social Media Breakfast Syracuse members and community members who register for the regional PRSSA Conference being held at Syracuse University on...