Analytics Engagement Strategy

What is Social Commerce?

In a world where B2B and B2C customers are in control of the business relationship, communicators need to know their customers better than ever in order to deliver customer value and boost ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on investment.

2018 Social Commerce Days


Jim Olson | Steward Health Care

Jim Olson '91

Chief Communications Officer
Steward Health Care

“Storytelling in the Digital Age"

Jim Olson ’91, chief communications officer at Steward Health Care and an alumnus of the public relations program, will visit the Newhouse School Nov. 12 as the Social Commerce Days Visiting Executive. He will present “Storytelling in the Digital Age.”

Monday, Nov. 12, 2018, 7 p.m.
Joyce Hergenhan Auditorium
140 Newhouse 3

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Social Commerce 2018 Highlights


Leah Cooper | Ambassador

Leah Cooper '19

Leah Cooper is a junior public relations major in the S.I. Newhouse School of Public Communications and marketing minor in the Martin J. Whitman School of Management. She is originally from Harrisburg, PA. On campus, Leah serves as the Co-Director of Development for the Public Relations Student Society of America (PRSSA) and the Managing Editor for an on campus magazine, Baked. During the fall, Leah studied abroad in London. Now, she mentors students as a Global Ambassador for the Syracuse University Abroad Office. Leah is so excited to work with W2O Group this year as an ambassador.

Kristin Mascolo | Ambassador

Kristin Mascolo '19

Kristin is a junior dual major in the Newhouse School of Public Communications and the Whitman School of Management studying both public relations and marketing. She grew up in Staten Island, New York and recently completed a semester interning at 21st Century Fox HQ, while simultaneously taking classes through the Newhouse in NYC program. Kristin was named one of the Whitman Leadership Scholars in her class year, and on campus she serves as an executive board member of Delta Sigma Pi Professional Fraternity and is a sister of Gamma Phi Beta, Alpha Chapter. She also volunteers as a Whitman Ambassador, and enjoys spending her free time giving tours to prospective students and their families. Kristin is excited to start working with the W2O Group at the SXSW festival in March and this summer at their office in New York City.


Fall 2018 Social Commerce Days in Review: The Power of Storytelling in a Digital Age

December 19, 2018

By Leah Cooper and Kris Mascolo Social Commerce Days returned this fall, drawing strong crowds for a special lineup of events at Syracuse University’s S.I. Newhouse School of Public Communications. This semester’s focus: the power of storytelling in a digital age. The two-day program was headlined by Jim Olson (Newhouse ’91), chief communications officer of […]

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2019 Ambassadorship with Summer Internship at W2O Group – Application Now Open!

December 17, 2018

An exclusive opportunity for Syracuse University students The Center for Social Commerce (CSC) is a collaborative program between Syracuse University and W2O Group, an integrated communications, PR and marketing firm. Two qualified SU students will be selected as 2019 CSC Ambassadors. This unique opportunity also includes a paid summer internship at W2O Group’s NYC office, […]

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Join us at our Fall 2018 Social Commerce Days Events – Nov. 12-13

November 9, 2018

All Syracuse University students and faculty are welcome Story Telling the Digital Age: A Keynote Presentation by Jim Olson (Newhouse ’91), Chief Communications Officer, Steward Health Care Monday, November 12 | 7:00 PM | The Herg Auditorium, Newhouse 3 For 25 years, PRL alum Jim Olson has thrived at the intersection of communications, transformation and […]

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Newhouse Ambassadors

Intern Insights: A look into our summer internship at W2O Group

September 11, 2018

By Leah Cooper & Kristin Mascolo, 2018 W2O Center for Social Commerce Student Ambassadors As we reflect on our summer internship experience and kick off our senior year at Syracuse University, we wanted to share our key takeaways from a summer well-spent at W2O Group, part of our year-long experience as 2018 Student Ambassadors for […]

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Center for Social Commerce Wins Vision Award

May 1, 2018

The Center for Social Commerce and W2O Group are honored and thrilled to be the recipients of Med Ad News’ Vision Award! Now in its 29th year, Med Ad News’ Manny Awards Program pays tribute to the creative work of agencies serving the healthcare market, their people and their contributions to the industry. “The Vision Award” […]

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SXSW sign at W2O Austin Office

Learning Experiences at W2O+SXSW

April 14, 2018

Our ambassador Kristin Mascolo shares a few words on her experience working alongside W2O Group at the 2018 edition of South by Southwest!   “It’s not about the end game, it’s about finding ways to improve it.”- Sean Greenwood, CCO of Ben and Jerry’s, at #W2OSXSW.   Having the opportunity to take on the role of […]

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Kristen and Leah at SXSW 2018

A Warm Welcome to our 2018 Ambassadors

March 27, 2018

Each year the Center for Social Commerce has the pleasure of welcoming two student ambassadors to serve in a leadership capacity for the academic year. In addition to on-campus duties such as Social Commerce Days, these students also have the opportunity to experience first hand the work by W2O Group as they join the New […]

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Maria Russell and Otto the Orange pose

Social Commerce Days 2018 in Review

March 14, 2018

People always say time flies when you are having fun and after having just celebrated its fifth anniversary, the Center for Social Commerce can certainly attest to that. In the digital age, time has the tendency to become even more elusive as technology, social media and now AI push the pace of life to new […]

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Jim Weiss with his own bobble head

Founder Jim Weiss Reflects on The Speed of Evolution

March 13, 2018

The following is a blog post authored by the W2O Center for Social Commerce’s founder, Jim Weiss. The original can be found here.   As the Syracuse Newhouse School and W2O Group celebrate a five-year milestone, it’s important to look back and trace the markers that propelled us forward Last week, I, along with a […]

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Ambassadors call sheet

Syracuse Students: Apply for 2018 Ambassadorship with Internship at W2O Group

December 21, 2017

Apply for W2O Center for Social Commerce 2018 Ambassadorship with Summer Internship at W2O Group Immersive experience for rising leaders and high achievers   The W2O Center for Social Commerce (CSC), a collaborative industry-academic partnership program based at Syracuse, seeks two outstanding SU undergraduate students to serve as our 2018 Student Ambassadors. This unique opportunity includes […]

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